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![Google CEO Sundar Pichai pictured at the tech giant's annual I/O developer conference in 2023.](https://cdn.mos.cms.futurecdn.net/2fxZ3JBXYUdX5UEmuzzJsR-320-80.jpg)
Google’s Gemini rebrand shows it’s not afraid to go back to the drawing board to secure generative AI success
By Ross Kelly published
Analysis Google announced Bard and Duet AI will be rebranded to ‘Gemini’ as the tech giant looks to create a more concise, aligned brand appeal for its generative AI toolkit
![Windows 10 Start Menu not working: A computer screen displaying the Start menu in Windows 10](https://cdn.mos.cms.futurecdn.net/dMyeWfyHdAisyVANFJwezf-320-80.jpg)
How do I fix the Windows 10 Start Menu if it's not working?
By Dale Walker last updated
Tutorials Some simple fixes for a Windows 10 Start menu that's not working correctly or frozen entirely
![Otter.ai logo displayed on a smartphone screen with programming code in the background](https://cdn.mos.cms.futurecdn.net/AsfG5cRfvCnjxqyKdDpCrX-320-80.jpg)
Otter.ai thinks its new generative AI tools will give Microsoft, Google, and Zoom a run for their money
By George Fitzmaurice published
News The new Otter.ai meeting assistant will give users access to a raft of AI features and tools to drive productivity
![Windows 11 logo seen on a booth at Comic Con event in Mumbai](https://cdn.mos.cms.futurecdn.net/eLGALhoNnXHJiZCzW6eFgV-320-80.jpg)
Windows is getting its own Sudo command, just like Linux - here’s what you need to know and how you can use it
By Steve Ranger published
News The Sudo for Windows command feature might make life a little easier for administrators - so long as they are aware of the potential security risks
![A Microsoft store with company logo pictured in New York, US, on Thursday, Oct. 12, 2023](https://cdn.mos.cms.futurecdn.net/Q3hZ83xQTWf7n4fatVgtfN-320-80.jpg)
Microsoft wants to avoid a costly EU antitrust battle as firm enters talks with cloud industry trade group
By George Fitzmaurice published
News Microsoft recently entered talks with a cloud industry trade body in an attempt to resolve long-standing disputes over competition and licensing practices
![Microsoft CEO Satya Nadella gestures during a session at the World Economic Forum (WEF) annual meeting in Davos, on January 16, 2024](https://cdn.mos.cms.futurecdn.net/jRBsfeWNzH3dTMNh7yWdt8-320-80.jpg)
How Satya Nadella's first decade at Microsoft took it from tech giant to undisputed industry titan
By Rory Bathgate published
Analysis Microsoft’s spike in value under Satya Nadella has taken it to lofty heights amid a sharpened focus on cloud and artificial intelligence
![Onward: How security drives business opportunity](https://cdn.mos.cms.futurecdn.net/sWjNdM5QyWer4aSE8VC57g-320-80.jpg)
Onward: How security drives business opportunity
By ITPro last updated
whitepaper Do you consider security as a business investment or a business enabler?
![Meta CEO Mark Zuckerberg walks to lunch following a session at the Allen & Company Sun Valley Conference on July 08, 2021](https://cdn.mos.cms.futurecdn.net/L6RqWgEPLv8ApKZEMv3dn3-320-80.jpg)
Generative AI helped Meta get its mojo back
By Ross Kelly published
Analysis Meta rapidly pivoted from metaverse plans to hop on the generative AI bandwagon, and it's been a roaring success so far
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