Why being top of the table could really matter

No CIO or CEO ever got relegated because of poor performance in a social media league table. But maybe they should? What would happen if these lists were exhaustive? So rather than stopping at a top 10, 50 or 100, what would happen if every executive's performance in social media was classified?

I guess we'd see executives paying a lot more attention to social media. Rather than a couple of carefully placed tweets a year, we'd see more executives truly engaging with their audience and their customers.

As I said, everyone loves a league table. But if we are going to have shortlists of socially engaged individuals, let's also have the long list. Then things could get really interesting.

Mark Samuels is a freelance journalist and former editor of CIO Connect.

Mark Samuels
Freelance journalist

Mark Samuels is a freelance writer specializing in business and technology. For the past two decades, he has produced extensive work on subjects such as the adoption of technology by C-suite executives.

At ITPro, Mark has provided long-form content on C-suite strategy, particularly relating to chief information officers (CIOs), as well as digital transformation case studies, and explainers on cloud computing architecture.

Mark has written for publications including Computing, The Guardian, ZDNet, TechRepublic, Times Higher Education, and CIONET. 

Before his career in journalism, Mark achieved a BA in geography and MSc in World Space Economy at the University of Birmingham, as well as a PhD in economic geography at the University of Sheffield.