Google Cloud
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Google strikes big win with $10 billion Meta cloud deal
News As Meta continues its AI drive, the company is looking outside for the necessary infrastructure
By Emma Woollacott Published
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AWS facing stiff competition from Microsoft and Google in the burgeoning IaaS market
News AWS maintained its lead in the IaaS market last year, but its share decreased while Microsoft and Google recorded gains.
By Emma Woollacott Published
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US companies dominate the European cloud market – regional players are left fighting for scraps
News Synergy data shows EU providers hold just 15% of the market despite rise in AI and drive for cloud sovereignty
By Nicole Kobie Published
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Alphabet commits $85bn to cloud spend to meet demand
News Google tops up AI and cloud infrastructure spending amid AI boom and positive results
By Nicole Kobie Published
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Google Cloud Summit London 2025: Practical AI deployment
ITPro Podcast As startups take hold of technologies such as AI agents, where is the sector headed?
By Rory Bathgate Published
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Google Cloud announces new data residency flexibility for UK firms, accelerator for regional startups
News UK-specific controls and support for up and coming AI firms is central to Google Cloud’s UK strategy
By Rory Bathgate Published
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The UK government is teaming up with Google Cloud to kill public sector legacy tech
News Tech firms have been invited to work with the government to transform public services
By Rory Bathgate Published
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Google pins weekend outage on "unexercised" feature
News Google Cloud outage impacted a wide range of customers last week after new feature wreaked havoc
By Nicole Kobie Published
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Crayon targets mid-market gains with expanded Google Cloud partnership
News The collaboration will enable mid-market channel partners to deliver Google Cloud’s AI technologies and cloud solutions
By Daniel Todd Published
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Google is getting serious on cloud sovereignty
News Google has joined Microsoft in bolstering its sovereign cloud services as tensions grow over US influence on big tech providers.
By Ross Kelly Published
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Why Google Cloud is betting big on TPUs
News As AI inference skyrockets, Google Cloud wants customers to choose it as the go-to partner to meet demand
By Rory Bathgate Published
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Google Cloud is leaning on all its strengths to support enterprise AI
Analysis Google Cloud made a big statement at its annual conference last week, staking its claim as the go-to provider for enterprise AI adoption.
By Rory Bathgate Published
Analysis