Google Cloud
-

Going all-in on digital sovereignty
ITPro Podcast Geopolitical uncertainty is intensifying public and private sector focus on true sovereign workloads
By Rory Bathgate Published
ITPro Podcast -

Unilever taps Google Cloud to drive business transformation, 'agentic commerce' gains
News The deal will create a new model for how consumer packaged goods brands are discovered and bought, according to Unilever
By Emma Woollacott Published
News -

Sundar Pichai hails AI gains as Google Cloud, Gemini growth surges
News The company’s cloud unit beat Wall Street expectations as it continues to play a key role in driving AI adoption
By Ross Kelly Published
News -

Are hyperscalers backing out of Net Zero?
ITPro Podcast Expanding data center construction and demand for high-energy workloads are pushing hyperscalers off course on carbon
By Rory Bathgate Published
ITPro Podcast -

Google's Apple deal shows it's pulling ahead in the AI race
Analysis Apple opting for Google's models to underpin Siri and Apple Intelligence is a major seal of approval for the tech giant's Gemini range – and a sure sign it's pulling ahead in the AI race.
By Ross Kelly Published
Analysis -

Cloud infrastructure spending hit $102.6 billion in Q3 2025
News Hyperscalers are increasingly offering platform-level capabilities that support multi-model deployment and the reliable operation of AI agents
By Emma Woollacott Published
News -

Google Cloud teases revamped partner program ahead of 2026
News The cloud giant’s new-look partner ecosystem shifts focus from activity tracking to measurable customer outcomes
By Daniel Todd Published
News -

What Palo Alto Networks' $10bn deal with Google Cloud means for customers
News The extension of an existing partnership between Palo Alto Networks and Google Cloud is designed to boost security amid rise in AI
By Nicole Kobie Published
News -

Cohesity deepens Google Cloud alliance in data sovereignty push
News The pair’s expanded collaboration will focus on new integrations for AI, cybersecurity, and data protection
By Daniel Todd Published
News -

TPUs: Google's home advantage
ITPro Podcast How does TPU v7 stack up against Nvidia's latest chips – and can Google scale AI using only its own supply?
By Rory Bathgate Published
ITPro Podcast -

What is a tensor processing unit (TPU)?
Explainer Google's in-house AI chips are the most notable alternative to Nvidia at the enterprise scale
By Debabrata Deb Published
Explainer -

Google Cloud introduces ‘no-cost’ data transfers for UK, EU businesses
News Google Cloud's new Data Transfer Essentials service will allow enterprises to transfer data to alternative providers at no extra cost.
By Ross Kelly Published
News