The revolutionary content supply chain
How generative AI supercharges creativity and productivity
The rapid advancement of generative AI has the power to transform the marketing landscape.
To evaluate the state of content supply chain practices and best practices in the age of AI, Adobe, Amazon Web Services, and the IBM Institute for Business Value teamed up to survey executives who are leading processes and technologies used to plan, create, deliver, and measure content.
Learn how organizations can use generative AI to reinvent and optimize their content supply chains.
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Provided by IBM
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Enterprises are bullish on agents, but can't get projects over the finishing line – here's whyNews Forrester points to challenges scaling agentic AI, saying companies start rolling out the tech before they're ready to scale
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Cisco's infrastructure unification push aims to simplify management for the agentic eraNews The company aims to put the power in customers’ hands while emphasizing the importance of network efficiency
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'Most enterprises are still unprepared to operationalize it': IT leaders are bullish on agents, but keeping falling at the final hurdle – here's why
News Forrester points to challenges scaling agentic AI, saying companies start rolling out the tech before they're ready to scale
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‘Chat is dead’: OpenAI plots ChatGPT ‘super app’ overhaul ahead of public listing – with agents and coding tools the new focusNews The company looks set to spruce up ChatGPT with a particular focus on agents to drive subscriptions
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CIOs and CTOs are making high-stakes decisions with incomplete information, IBM survey revealsNews Architecture, governance, and investment decisions control how fast organizations can move, what risks they can handle, and which opportunities are viable
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Uber’s eye-watering AI bill shows enterprises are ‘still measuring AI success through consumption rather than outcomes’ – and it's warping our perception of ROI and productivityNews ‘Tokenmaxxing’ might pad the stats, but it’s a trend that could come back to haunt enterprises
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Destination AI: Una partnership affidabile per superare gli ostacoli e gettare le basi per la crescita futuraSponsored Con l'accelerazione dell'adozione dell''AI aziendale, i partner IT devono spostare la loro attenzione dall'hype tecnologico ai risultati aziendali tangibili, sfruttando ecosistemi strutturati per promuovere la monetizzazione a lungo termine
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Le programme Destination AI : un partenariat de confiance pour surmonter les obstacles et poser les bases de votre croissance future
Sponsored Alors que l'adoption de l'IA en entreprise s'accélère, les partenaires informatiques doivent réorienter leurs priorités : délaisser le battage technologique au profit de résultats commerciaux concrets, en exploitant des écosystèmes structurés pour assurer une monétisation à long terme
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‘Organizations are layering AI on top of existing chaos’: AI is speeding up work for individual employees, but businesses-wide productivity is flounderingNews A study from Atlassian aligns with Accenture research showing individual productivity is improving, but business-wide gains aren’t being realized
