The revolutionary content supply chain
How generative AI supercharges creativity and productivity
The rapid advancement of generative AI has the power to transform the marketing landscape.
To evaluate the state of content supply chain practices and best practices in the age of AI, Adobe, Amazon Web Services, and the IBM Institute for Business Value teamed up to survey executives who are leading processes and technologies used to plan, create, deliver, and measure content.
Learn how organizations can use generative AI to reinvent and optimize their content supply chains.
Download now
Provided by IBM
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AI adoption rates aren’t matching IT hype
News The appetite for AI is there, but a range of issues are hampering adoption
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Concerns are mounting over the cognitive impact of AI as workers report experiencing ‘brain fry’ – and it’s causing "increased employee errors, decision fatigue, and intention to quit"News Research from Boston Consulting Group backs earlier studies in highlighting the negative cognitive impact of AI at work
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If you thought RTO battles were bad, wait until AI mandates start taking hold across the industryOpinion Forcing workers to adopt AI under the threat of poor performance reviews and losing out on promotions will only create friction
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Sam Altman just said what everyone is thinking about AI layoffsNews AI layoff claims are overblown and increasingly used as an excuse for “traditional drivers” when implementing job cuts
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Google says hacker groups are using Gemini to augment attacks – and companies are even ‘stealing’ its modelsNews Google Threat Intelligence Group has shut down repeated attempts to misuse the Gemini model family
