The revolutionary content supply chain
How generative AI supercharges creativity and productivity
The rapid advancement of generative AI has the power to transform the marketing landscape.
To evaluate the state of content supply chain practices and best practices in the age of AI, Adobe, Amazon Web Services, and the IBM Institute for Business Value teamed up to survey executives who are leading processes and technologies used to plan, create, deliver, and measure content.
Learn how organizations can use generative AI to reinvent and optimize their content supply chains.
Download now
Provided by IBM
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
ITPro is a global business technology website providing the latest news, analysis, and business insight for IT decision-makers. Whether it's cyber security, cloud computing, IT infrastructure, or business strategy, we aim to equip leaders with the data they need to make informed IT investments.
For regular updates delivered to your inbox and social feeds, be sure to sign up to our daily newsletter and follow on us LinkedIn and Twitter.
-
Critical Dell Storage Manager flaws could let hackers access sensitive data – patch nowNews A trio of flaws in Dell Storage Manager has prompted a customer alert
-
Agentic AI carries huge implications for security teamsIn-depth AI agents should be considered with the same scrutiny as any internal user
-
'It's slop': OpenAI co-founder Andrej Karpathy pours cold water on agentic AI hype – so your jobs are safe, at least for nowNews Despite the hype surrounding agentic AI, OpenAI co-founder Andrej Karpathy isn't convinced and says there's still a long way to go until the tech delivers real benefits.
-
Nvidia CEO Jensen Huang says future enterprises will employ a ‘combination of humans and digital humans’ – but do people really want to work alongside agents? The answer is complicated.News Enterprise workforces of the future will be made up of a "combination of humans and digital humans," according to Nvidia CEO Jensen Huang. But how will humans feel about it?
-
‘I don't think anyone is farther in the enterprise’: Marc Benioff is bullish on Salesforce’s agentic AI lead – and Agentforce 360 will help it stay top of the perchNews Salesforce is leaning on bringing smart agents to customer data to make its platform the easiest option for enterprises
-
This new Microsoft tool lets enterprises track internal AI adoption rates – and even how rival companies are using the technologyNews Microsoft's new Benchmarks feature lets managers track and monitor internal Copilot adoption and usage rates – and even how rival companies are using the tool.
-
Salesforce just launched a new catch-all platform to build enterprise AI agentsNews Businesses will be able to build agents within Slack and manage them with natural language
-
The tech industry is becoming swamped with agentic AI solutions – analysts say that's a serious cause for concernNews “Undifferentiated” AI companies will be the big losers in the wake of a looming market correction
-
Microsoft says 71% of workers have used unapproved AI tools at work – and it’s a trend that enterprises need to crack down onNews Shadow AI is by no means a new trend, but it’s creating significant risks for enterprises
-
Is an 'AI' bubble about to pop?news The Bank of England warns of the risk of a market correction if enthusiasm for the technology wanes
