Microsoft wants to tackle the biggest issue for UK AI adoption: confidence
UK and Ireland CEO Darren Hardman says it's our responsibility to get AI into every corner of the UK
The Microsoft AI Tour is now the Microsoft Frontier Tour. A change that reflects the fact that we are no longer at the adoption stage of AI, but are now putting it to work, according to Microsoft.
However, this new frontier is fraught with challenges. One of the biggest of these appears to be a very human problem: confidence. From top to bottom of all businesses, there appears to be a crisis of confidence with AI.
The confidence to use the technology, confidence that it won’t make our working lives worse, and even confidence that it will ultimately deliver a return on investment.
Trust issues were a main theme of Microsoft’s AI Diffusion Report, released ahead of the Tour, which was covered by ITPro. It revealed a stark divide between UK leaders and employees on AI, with eight-in-ten leaders confident the UK can lead in the technology, while only half that number of employees agreed.
The reasons for low employee confidence were varied, though many suggested it had reduced their own job security and also limited opportunities for younger workers.
Speaking on stage, CEO Satya Nadella talked about the importance of the human element with AI.
“How do you put the human in the loop?” he said. “How do you really ensure that, ultimately, that sense of empowerment is not lost?”
Sign up today and you will receive a free copy of our Future Focus 2026 report - the leading resource for IT decision-maker insight on priorities and investment areas in AI, security and more.
Confidence in AI
Microsoft has made substantial commitments to the UK, investing in data centers and partnering with UK organizations like the NHS. And it dedicated a large portion of its keynote to call for more work to be done across the country.
UK and Ireland CEO Darren Hardman used his segment to talk about building confidence in AI across the UK. Laying out the challenge of turning AI’s potential into improvements that people can feel in their work or the services they use, and also the opportunities that are open to them.
“Our role at Microsoft is to bring intelligence and trust together,” Hardman said. “AI that puts your organization’s knowledge to work, helping people achieve more, while providing the safeguards and visibility to stay in control.
“You can give your people a say in how AI changes their work. You can set clear boundaries on the data AI can access. And the actions it can take. With human approval where it matters.”
A key pledge here is observability. Specifically with agents, which have raised questions of governance and control over the last year.
“For a leader, it means being able to answer a very straightforward question: ‘Do I understand and remain in control of what this system is doing?’”
“That is how we put Microsoft's mission into practice with you,” Hardman explained. “Helping people achieve more with the confidence and control to do it responsibly.”
Hardman ended his keynote with a call to action to build more confidence, more skills, and more opportunities in the UK so that AI opens doors for people “whatever their background, wherever they live”.
Talent, as he rightly pointed out, is everywhere in the UK, but there is a responsibility to make sure that the opportunity reaches all of it.
FOLLOW US ON SOCIAL MEDIA
Follow ITPro on Google News and add us as a preferred source to keep tabs on all our latest news, analysis, views, and reviews.
You can also follow ITPro on LinkedIn, X, Facebook, and BlueSky.
Bobby Hellard is ITPro's Reviews Editor and has worked on CloudPro and ChannelPro since 2018. In his time at ITPro, Bobby has covered stories for all the major technology companies, such as Apple, Microsoft, Amazon and Facebook, and regularly attends industry-leading events such as AWS Re:Invent and Google Cloud Next.
Bobby mainly covers hardware reviews, but you will also recognize him as the face of many of our video reviews of laptops and smartphones.
-
NetApp partners with emma to to bring sovereign AI to European businessesNews A new joint solution pairs NetApp’s high-performance storage capabilities with emma’s cloud operations platform and GPU capacity
-
HPE is taking AI to the moonNews The HPE Spaceborne Computer-4 will be used to conduct AI and HPC tests on the lunar surface
-
"Right now, your washing machine is subject to more safety rules than AI": Microsoft's Brad Smith wants more AI kill switchesNews Brad Smith has called for more regulation, saying the UK is well-positioned to lead
-
Huawei is positioning itself as a viable alternative to big US tech companies. Can it pull it off?Opinion With Nvidia and AMD excluded from the Chinese AI market, Huawei is building a powerful reputation at home and abroad
-
“Enterprises are becoming much more rigorous about the economics of AI”: Snowflake wants to help you cut AI costs by choosing the right model for the right taskNews New dynamic model routing capabilities aim to help customers box clever when it comes to their AI model choice
-
Microsoft has joined the growing list of companies cracking down on ‘tokenmaxxing’News The company is updating internal guidance to reduce rising costs
-
‘AI cost management has the same problems that cloud had’: Enterprises are still facing huge AI bills thanks to ‘tokenmaxxing’ – that means FinOps practices are more important than everNews With firms facing surging AI bills, FinOps techniques are more important than ever
-
‘We are now seeing MAI models outperform general-purpose frontier models’: Microsoft CEO Satya Nadella touts in-house models to cut spiralling AI costs – and reduce growing reliance on frontier labsNews The Microsoft chief says pricey frontier models don't have to be used for every task, and its own in-house MAI models could be the key to reducing costs.
-
3 ways to get your data AI-readySponsored Data placement, preparation, and orchestration make or break an AI project – and the Dell AI Data Platform reduces the strain on enterprise IT teams across both storage and the data foundation
-
‘A company should be able to use a model without giving up the knowledge that makes it unique’: Microsoft CEO Satya Nadella says enterprises shouldn’t be sharing so much data with AI providersNews The Microsoft chief warned that corporate data could be at risk thanks to AI models