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ASA rules against hidden advertising by vloggersNews The ASA has ruled against the use of unclear advertising by vloggers via their YouTube channels
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Emirates partners with Starwood for Your World RewardsNews Partnership between Emirates Airline and Starwood Hotels introduces new loyalty programme
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HP offers marketers real-time big data insightsNews Hardware giant unveils new big data platform for marketing sector.
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Salesforce snaps up ExactTarget for $2.5bn.News Cloud computing giant Salesforce continues acquisition spree with latest conquest.
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Dreamforce 2012: Salesforce taps into cloud power of CMOsNews Marketing Cloud is launched, enabling marketing decision makers to take advantage of cloud insights using the salesforce.com platform.
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UPDATED: Play.com hit by security breachNews The online retailer loses names and emails thanks to a security breach at its marketing partner.
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MailChimp reviewReviews Is the amusingly-named MailChimp email marketing service sweet as a banana or a bit of a howler? Karl Wright finds out in our review.
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Businesses continue to invest in online marketingNews Tools to extend marketing strategies top this year’s online agenda, according to a new Adobe survey.
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Businesses to be charged for using Twitter?News Twitter's co-founder Biz Stone has suggested that charging business users may be an option to make money off the site's popularity.
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Marketers missing return on investment analyticsNews An annual marketing survey has found that, while spending is predicted to keep rising, growth in online activity is at the expense of meaningful results analysis.
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Social networking in business and brandingIn-depth Savvy brands are beginning to realise that social networks have the potential to support almost every aspect of a business – especially marketing and branding.
In-depth
