Prudential deploys Thunderhead to cope with compliance
Insurer tackles automation of standard communications and the need to customise bulk mailings to comply with financial and data regulations.
Prudential, the insurance and financial services giant, has deployed a new data communications platform to help it cope with growing compliance requirements and the need to efficiently manage and produce personalised bulk printed and electronic mail to customers.
"New requirements, new regulations and business as usual changes can now be performed in days rather than months without us being dependent upon IT" said Janet Hambly, document manager at Prudential.
The previous systems used for generating customer correspondence used thousands of individual document templates. Through migrating documents to Thunderhead, Prudential has substantially reduced the number of templates it needs to use and maintain.
The IT team was also tasked with updating templates in line with changing FSA regulations. This includes the Treating Customers Fairly (TCF) regulation, which requires organisations to provide consumers with clear information before, during and after the point of sale.
"Insurance companies need to ensure good communication links exist via every channel," said Glen Manchester, chief executive of Thunderhead. "Consistency and accuracy must go hand-in-hand or communication is worthless."
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