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US DoJ questions Google and Yahoo over ad deal

An advertising collaboration between the two search firms has drawn the attention of the US Department of Justice on anti-trust concerns.

Google and Yahoo have been questioned by the US Department of Justice (DoJ) regarding possible anti-trust implications of their recent collaboration.

The two search companies announced a joint two-week trial earlier this month which saw Google serve targeted advertising on Yahoo's search results page.

Both companies claim to have informed the DoJ prior to the start of the trial, and to have answered subsequent questions from the industry regulator.

"We informed the Justice Department before we launched this test and we have been responsive to their questions about it," claimed Google. Yahoo spokesperson Tracy Schmaler also claimed to have "proactively" kept the Department of Justice informed of the trial.

However, the DoJ regularly makes preliminary investigations without them progressing to a full investigation, said anti-trust attorneys speaking to the Financial Times today.

Sources quoted in the Wall Street Journal said that a permanent deal with Google could net Yahoo up to $1 billion (0.5 billion) each year.

However, some saw the move as an attempt to pile pressure on Microsoft to increase its bid for Yahoo.

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