Data de-duplication is hot topic for Storage Expo

While almost two-thirds (62 per cent) of businesses have cottoned onto the benefits of data de-duplication to reduce storage requirements, costs and boost efficiency, some organizations either oblivious to the merits.

So says research by Storage Expo ahead of the event of the same name at London's Olympia next week. While more than a quarter (27 per cent) of those surveyed plan to jump on the de-duplication bandwagon in the next year or so, some four per cent say it's not for them.

"Data de-duplication is a relatively new method of reducing storage needs and boosting efficiency by eliminating the inherent data redundancies that exist in many traditional storage and data protection processes, such as backup," said Natalie Booth, the conference's event manager.

"Heralded as one of the most exciting technologies in the storage market de-duplication has left organizations very excited about its possibilities."

Simon Robinson, research director at The 451Group, added: "Data de-duplication has emerged as one of the most talked about technologies in storage, and IT departments are actually embracing it, suggesting that de-duplication can provide real value and return on investment to businesses that deploy it."

Robinson will chair a seminar at Storage Expo entitled Reducing your data footprint' which will discuss whether the technology lives up to its hype.

IT PRO will be on the ground at the event bringing you all the news and views.

Maggie Holland

Maggie has been a journalist since 1999, starting her career as an editorial assistant on then-weekly magazine Computing, before working her way up to senior reporter level. In 2006, just weeks before ITPro was launched, Maggie joined Dennis Publishing as a reporter. Having worked her way up to editor of ITPro, she was appointed group editor of CloudPro and ITPro in April 2012. She became the editorial director and took responsibility for ChannelPro, in 2016.

Her areas of particular interest, aside from cloud, include management and C-level issues, the business value of technology, green and environmental issues and careers to name but a few.