UK mobile web use grows by 50 per cent

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State of the Mobile Web report by Opera outlines the latest trends to hit the on-the-move internet market.

Mobile phone

Users' hunger for the mobile web shows no sign of abating just yet, with page views shooting up by more than 100 per cent since April last year.

So claims the latest State of the Mobile Web report by Opera, which claims page views have grown by 113.6 per cent during the period, with unique user numbers also shooting up by 48.1 per cent.

In the UK, Google is still the most visited website, by unique user volumes, according to the study, followed by Facebook, Yahoo, BBC, live.com, Wikipedia, Bebo, YouTube, Hotmail and then my.opera.com in 10th place.

Our US counterparts are also pretty hungry when it comes to data consumption, viewing more data intensive pages that any other country. According to the report, the average page view over a US network is 32KB when compressed and around 320 KB when uncompressed.

Users in the Ukraine are also making networks smile by viewing, on average, 528 pages per month.

Opera Mini is also growing in popularity with more than 23.4 million users today an increase of 140 per cent since April last year.

In April alone, users of this browser generated more than 151 million MB of data, according to Opera.

"Our relentless focus on delivering the best possible mobile web experience helps drive adoption of mobile data plans," said Jon von Tetzchner, Opera's chief executive, in a statement. "We believe that Opera Mini is the perfect win-win solution for both operators and consumers alike."

Maggie Holland
Maggie Holland

Maggie has been a journalist since 1999, starting her career as an editorial assistant on then-weekly magazine Computing, before working her way up to senior reporter level. In 2006, just weeks before ITPro was launched, Maggie joined Dennis Publishing as a reporter. Having worked her way up to editor of ITPro, she was appointed group editor of CloudPro and ITPro in April 2012. She became the editorial director and took responsibility for ChannelPro, in 2016.

Her areas of particular interest, aside from cloud, include management and C-level issues, the business value of technology, green and environmental issues and careers to name but a few.