Dell claims to have made $6.5 million from Twitter


Many consider Twitter to be pointless for anything other than sharing useless information but Dell claims to have shown the site's true business potential.

During an interview with Bloomberg, the vice president of Dell's online unit, Manish Mehta, claimed the company had made $6.5 million (4 million) in orders of PCs, accessories and software from the microblogging site.

This figure was drawn from the amount of money generated through direct sales on Twitter since Dell joined up two years ago.

Although this is a drop in the ocean compared to the company's overall annual revenues of more than $60 billion, Mehta believes it is starting to make an impact with its Twitter feed reaching 12 countries.

"It's a very vibrant channel for us and it's growing aggressively," Mehta told Bloomberg. "It's not just our reach and growth that has progressed, it's that it's happening globally."

Dell claims to have around 3.5 million customers accessible through various social networking sites and the web, including its own community sites.

Jennifer Scott

Jennifer Scott is a former freelance journalist and currently political reporter for Sky News. She has a varied writing history, having started her career at Dennis Publishing, working in various roles across its business technology titles, including ITPro. Jennifer has specialised in a number of areas over the years and has produced a wealth of content for ITPro, focusing largely on data storage, networking, cloud computing, and telecommunications.

Most recently Jennifer has turned her skills to the political sphere and broadcast journalism, where she has worked for the BBC as a political reporter, before moving to Sky News.