Is Apple going back to its roots?

published 12 July 2010

That's not to say that computers don't remain important to Apple: clearly they do. But their vitality to the company has nonetheless diluted somewhat, and given the success that the firm has enjoyed with its refreshes of its desktop and portable computer line over the past decade, there's little need to reinvent the proverbial wheel.

However, with Mac sales increasing, and the desktop Mac machine being one of Apple's more profitable products, it's still surprising that the company is giving across the perception that it's been neglecting its computer line-up somewhat. Perhaps the iMac and Mac Pro overhaul will reverse said perception, and perhaps Apple will reconnect with the roots of its business as a result.

Yet given that its new product lines are proving, almost without exception, extremely popular, there's no guarantee of that at all