Vodafone eyes SMB market with new offer


Vodafone has launched a new tariff for its small and medium business (SMB) customers to keep them from looking at other networks.

The provider is doubling the number of minutes on offer from 750 up to 1,500 and increasing the number of texts from 250 to 3,250, in an attempt to woo customers into joining or keeping their contracts with the company.

Research by the firm claimed businesses were more likely to review their phone contracts in January than any other month, with 26 per cent citing overall cost as their main concern.

Vodafone hopes by upping the call and text allowances, along with keeping 3000 standard UK landline minutes and 500MB of data for 30 per month, it won't be its own customers looking elsewhere.

Peter Boucher, enterprise marketing director at Vodafone, said: "Business customers often use January as a time to review all their suppliers and cost base. Our Business Essentials double minutes promotion offers the best value in the market for small businesses."

"We're expecting thousands of businesses across the country to sign up or renew their contracts to take advantage of the package."

If you want to take advantage of the offer, you will have to be quick. The deal will only be available if you sign up by the end of the month, but the tariff will last throughout the 24 month contract.

The handsets available with the contract include the BlackBerry Bold 9780, HTC Desire and the Motorola Defy.

Jennifer Scott

Jennifer Scott is a former freelance journalist and currently political reporter for Sky News. She has a varied writing history, having started her career at Dennis Publishing, working in various roles across its business technology titles, including ITPro. Jennifer has specialised in a number of areas over the years and has produced a wealth of content for ITPro, focusing largely on data storage, networking, cloud computing, and telecommunications.

Most recently Jennifer has turned her skills to the political sphere and broadcast journalism, where she has worked for the BBC as a political reporter, before moving to Sky News.