Timeline: Microsoft’s Bing

The year of 2010 saw Bing trying to grow market share and take on its rivals at Yahoo and, of course, Google. But along with new features, Microsoft dropped a number as well. In June, Bing's cashback' function, which allowed users to compare various e-commerce deals was let go.

February 2011

As Bing climbed up the market share rankings albeit still far behind its major rival it was no surprise its competitors asked why. At this point, Google made claims Microsoft had copied search results from its leading engine.

March 2011

Now it was time for Bing to expand further and take on some of the other internet start-ups. First on its radar was Groupon, when Microsoft launched its own version known as Bing Deals.

May 2011

It was no surprise when Microsoft set Bing as its standard search function in Windows Phone 7, but in May this year it won the backing of RIM, becoming the default search on BlackBerry devices.

It is still relatively early days for Microsoft's search engine, and it only has around 90 per cent market share in Europe, but a lot of events have passed. Happy 2nd Birthday Bing - we look forward to seeing what the future brings.

Jennifer Scott

Jennifer Scott is a former freelance journalist and currently political reporter for Sky News. She has a varied writing history, having started her career at Dennis Publishing, working in various roles across its business technology titles, including ITPro. Jennifer has specialised in a number of areas over the years and has produced a wealth of content for ITPro, focusing largely on data storage, networking, cloud computing, and telecommunications.

Most recently Jennifer has turned her skills to the political sphere and broadcast journalism, where she has worked for the BBC as a political reporter, before moving to Sky News.