Apple iPad Mini rumour round-up: what to expect

Coming soon

Consumer electronics giant Apple is expected to welcome a new member to the iPad family later today.

The rumoured device, dubbed the iPad Mini, is expected to sport a 7.85in display and would make a curious addition to the vendor's product family, given late Apple CEO Steve Jobs' thoughts on 7in tablets.

During an earnings call two years ago, transcribed here by Seeking Alpha, Jobs said 7in devices were not big enough to provide "great tablet apps" and joked that users would need to file down their fingers with sandpaper to use them properly.

Each new iOS mobile device has debuted with a non-retina display.

"Given that all tablet users will already have a smartphone in their pockets, giving up precious display area to fit a tablet in our pockets is clearly the wrong trade-off," he added.

"The seven-inch tablets are tweeners', too big to compete with a smartphone and too small to compete with an iPad."

In the two years since Jobs spoke out about the limitations of smaller devices, Apple rivals Google and Amazon have both released 7in tablets (the Nexus 7 and Kindle Fire HD, respectively) to much acclaim.

This probably goes some way to explaining why Apple may (or may not) have decided to join the 7in tablet bandwagon.

In the lead up to today's launch event, speculation about the price and features of the rumoured device has been rife. Here, we take a look at some of the most hotly tipped specs.


Daring Fireball writer (and noted Apple blogger) John Gruber has suggested the name iPad Air could be a contender, because the device is likely to be thinner and lighter than the other products in Apple's tablet range.

"[The name]Mini' just doesn't feel like the right way to describe something that's remarkably thinner and lighter but not that much smaller than the regular iPad," he added.


Meanwhile, Gruber said last week that, unlike the iPad 3 and later versions of the iPhone, he does not think a smaller iPad would feature retina display.

"Each new iOS mobile device has debuted with a non-retina display, and then gone retina two or three years later," he pointed out in a blog post.

Gruber said he expects the major selling points of the device to be its "thinness, weight, and price", and including a retina display would make it "thicker, heavier, and more expensive."

Caroline Donnelly is the news and analysis editor of IT Pro and its sister site Cloud Pro, and covers general news, as well as the storage, security, public sector, cloud and Microsoft beats. Caroline has been a member of the IT Pro/Cloud Pro team since March 2012, and has previously worked as a reporter at several B2B publications, including UK channel magazine CRN, and as features writer for local weekly newspaper, The Slough and Windsor Observer. She studied Medical Biochemistry at the University of Leicester and completed a Postgraduate Diploma in Magazine Journalism at PMA Training in 2006.