EY has implemented Thunderhead's ONE Engagement Hub to make its interactions with customers richer and more relevant, which the finance firm hopes will result in more engaged audiences.
The assurance, tax, transaction and advisory service provider explained it chose ONE Engagement Hub because it allows a more in-depth solution for analysing both online and offline activities of its sales targets and existing customers, surfacing real-time journey data, which can then be passed onto its advisory team to follow up on.
“EY is always looking for innovative and market leading ways to improve how we engage with our clients and bring them the most relevant solutions from the extensive range of capabilities and assets we have available,” commented Rob Moody, chief innovation officer of EY's UK and Ireland Transaction Advisory Services.
“We selected Thunderhead’s ONE Engagement Hub as it’s a genuinely innovative and unique solution that allows us to overcome the challenges of maintaining personal relationships in an increasingly digital world. By providing advanced insight into our clients and potential clients, ONE has very quickly helped us to understand their individual needs and have more meaningful and tailored conversations with them.”
Thunderhead CEO and founder Glen Manchester added the ONE platform will allow EY to put customers at the centre of their business rather than processes, or products and services.
"ONE enables brands like EY to build a Customer Operating System facilitating true omni-channel customer engagement," he said. "We’re proud to be working with EY on their visionary approach to creating valuable client relationships.”
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Clare is the founder of Blue Cactus Digital, a digital marketing company that helps ethical and sustainability-focused businesses grow their customer base.
Prior to becoming a marketer, Clare was a journalist, working at a range of mobile device-focused outlets including Know Your Mobile before moving into freelance life.
As a freelance writer, she drew on her expertise in mobility to write features and guides for ITPro, as well as regularly writing news stories on a wide range of topics.
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