to acquire identity verification provider Ubble

A logo on a laptop computer and mobile phone
(Image credit: Getty) has announced plans to acquire French identity verification provider Ubble, in a deal expected to close before the end of 2022.

Since launching in 2012, the London-headquartered cloud payments platform has grown to house 1,700 staff members in 19 offices around the world, striking deals with the likes of Apple Pay, Google Pay, PayPal, Alipay, while also expanding to cover bank transfers, SEPA direct debits, as well as cash payments.

Ubble’s services will allow to reduce the financial risk associated with e-commerce transactions amid the rising threat of online scams and identity fraud.

Its identity verification technology will make it easier to ensure merchants and fintechs are compliant with local regulations as well as confirm whether customers are who they claim to be.

It will also expand’s current suite of financial products, allowing it to stay ahead of potential changes in EU and global regulations. chief product officer Meron Colbeci said that personal identity security is “becoming a growing need for e-commerce and crypto merchants, digital wallets, and other fintechs”.

One notable customer is fintech firm Wise, which last year debuted on the London Stock Exchange as the “largest-ever tech listing”. Other fintech clients include Klarna, Revolut, and MoneyGram.

According to Colbeci, expanding’s security and fraud detection capabilities will allow the company to “reduce the time, cost and friction” experienced by e-commerce merchants when deploying existing identity verification solutions.


The state of brand protection 2021

A new front opens up in the war for brand safety


This will allow them to “offer their end consumers a simple and compelling experience, which lends itself to increased conversion rates and faster growth”, he said, adding that was impressed with Ubble’s ability to "rapidly drive machine-learning innovation in a complex and challenging space, and their market-leading engineering talent”.

The deal is likely to help Ubble expand to the US market; a new area of focus for, which originally launched as an EMEA-based company.

The announcement of the planned acquisition comes four months after raised $1 billion in a Series D funding round, raising its valuation to $40 billion (£32.8bn).

Neither companies disclosed any financial details relating to the acquisition.

Sabina Weston

Having only graduated from City University in 2019, Sabina has already demonstrated her abilities as a keen writer and effective journalist. Currently a content writer for Drapers, Sabina spent a number of years writing for ITPro, specialising in networking and telecommunications, as well as charting the efforts of technology companies to improve their inclusion and diversity strategies, a topic close to her heart.

Sabina has also held a number of editorial roles at Harper's Bazaar, Cube Collective, and HighClouds.