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Salesforce’s innovative outlook holds customers at its core, with no other company creating products designed to connect entire businesses — across sales, service, marketing, community, analytics, and apps — around the customer.
This whitepaper explores the ways in which Salesforce can benefit businesses, helping them gain an upper hand on their competition.
Download it now to discover the true customer success platform, designed to make you and your customers more successful than ever before.
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
ITPro is a global business technology website providing the latest news, analysis, and business insight for IT decision-makers. Whether it's cyber security, cloud computing, IT infrastructure, or business strategy, we aim to equip leaders with the data they need to make informed IT investments.
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Will AI hiring entrench gender bias?ITPro Podcast Leaders need to proactive as attackers launch more consistent, sophisticated attacks
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Met Office hails huge efficiency gains in first year of cloud supercomputing with Microsoft AzureNews In moving to the cloud, the Met Office has bolstered operational resilience and helped to deliver more accurate forecasts
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How SMBs can DIY their IT implementation and supportFeature For some small and medium-sized businesses, the third-party expertise and support might be out of reach. What’s the alternative?
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Small businesses are ‘flying blind’ on carbon emissions and struggling to meet sustainability goals – and the blame lies with big tech vendorsNews Research from Wasabi shows small businesses are struggling to keep track of carbon emissions, and a key factor lies in the poor reporting from tech vendors.
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‘The opportunity ahead is immense’: Kaseya’s new CEO eyes SMB gains and closer ties with partnersNews The former Intuit leadership veteran will spearhead Kaseya’s next phase of customer-centric growth
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ESET targets partner profitability with new MDR bundleNews The security firm's managed detection and response services and products are now available as part of a single SKU to enhance the partner sales process
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What does the Data Protection and Digital Information (DPDI) Bill mean for small businesses?In-depth Everything SMBs need to know as soon-to-be-updated data protection regulations make compliance easier and reduce costs
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"It's still not great": Industry divided on government's SMB tax relief packageNews The government’s handling of R&D tax credits has left SMBs with a “sense of disbelief”
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UK startups dread Tech Nation loss as end of the road nearsIn-depth Tech Nation’s tireless championing of the UK tech industry has left founders in the lurch as Barclays Eagle Labs steps in to take the reigns
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Technology Ecosystem benchmark reportWhitepaper The evolution of the IT industry
