ESET targets partner profitability with new MDR bundle
The security firm's managed detection and response services and products are now available as part of a single SKU to enhance the partner sales process
Cyber security provider ESET has launched a managed detection and response (MDR) bundle, designed to simplify the sales process and help boost the profits of its partners.
Available immediately, the firm said the new offering will enable partners to quote faster, close deals more efficiently, and protect profitability with greater confidence.
As part of the move, all core MDR services and products have been packaged into a single stock-keeping unit (SKU) to make it easier for partners to position, price, and sell.
ESET said it has also introduced improved commercials to help partners deliver greater value and increase their profitability, with a more competitive pricing structure that sees the average buying prices reduced by up to 34%.
Additionally, partners can also leverage increased margin protection for enhanced commercial security – a move the company said will ensure opportunities are "safeguarded from start to finish".
ESET said the move reinforces its commitment to ensuring security delivery is both accessible and profitable – especially for MSPs serving SMBs.
"This new MDR bundle is a direct response to our partners' need for simplicity and stronger commercial outcomes," commented Matt Knell, ESET's UK country manager. "It's now easier than ever to deliver our core MDR solutions with compelling pricing and robust profit protection."
Built on a combination of AI capabilities and human expertise, ESET's range of cloud-first cybersecurity products and services are designed to help secure organizations and their critical infrastructure across endpoints, cloud, mobile, and beyond.
The release of the firm's new MDR bundle builds on its strong recent momentum in the MSP space and follows upgrades to its management platform, a heightened focus on simplified integration, as well as increased market development funds (MDF) designed to help partners scale.
Last month, the company announced a host of updates, including the addition of ransomware remediation to the ESET PROTECT platform, which it said offers next-generation ransomware rollback and remediation features to help prevent ransomware encryption from causing long-term business disruption.
Other upgrades included a new ESET Cloud Security module updated with anti-spoofing and homoglyph protection, as well as expanded availability of its AI Advisor tool to EDR/XDR customers.
-
MSP 3.0: Managed services enter a new eraAutomation, AI, and growing compliance demands are forcing MSPs to rethink their role, moving beyond traditional IT support towards a more strategic advisory model.
-
Kaseya cuts the ribbon on new MSP Success program in partner growth driveNews The initiative combines digital marketing, peer collaboration, and community engagement tools to help partners tackle customer acquisition challenges
-
Why More MSPs are adopting integrated platforms and vertical-specific market strategiesIndustry Insights What are the top tactics that MSPs are using to deliver these services at scale?
-
5 things successful MSPs are doing differentlyNews MSPs chasing growth through lower prices are heading in the wrong direction
-
MSPs shift towards compliance as SMBs prioritize rising costsNews Research from CyberSmart reveals that MSPs are increasingly evolving into compliance-focused service providers
-
Hardware volatility continues to squeeze channel marginsMemory pricing, in particular, is causing tension and forcing the channel ecosystem to quickly adapt to fast-changing market dynamics
-
Integris makes first international move with Australian MSP acquisitionNews The provider’s first international acquisition will extend its reach across APAC
-
Why MSPs need data-driven strategies in 2026Industry Insights Data-driven MSPs can make smarter business decisions and, ultimately, deliver a better service
