SAP launches Singapore lab to focus on AI

Blue SAP logo on the wall of a building
(Image credit: Shutterstock)

SAP today launched a new digital innovation hub, SAP Labs Singapore, which aims to drive product leadership, foster local digital talent, and boost ecosystem and community engagement.

This will be the company’s first hub in south-east Asia which focuses on AI and machine learning, advancing digital supply chains, intelligent business networks, and sustainability solutions.

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SAP also announced that with support from the Singapore Economic Development Board (EDB), SAP Labs will employ over 500 digital professionals locally by 2025. This will see its engineering workforce double in the country. The hub is set to be located at SAP’s newly revamped regional headquarters at Pasir Panjang.

The company plans to recruit early digital talent from local universities and institutions of higher learning, with a focus on software engineers and areas including AI, data analytics, cloud, and sustainability.

“SAP’s decision to establish SAP Labs in Singapore reinforces the company’s confidence in our position as a hub for enterprise software product development and innovation,” said Jacqueline Poh, managing director at EDB.

“SAP Labs Singapore will create exciting job opportunities here in areas such as artificial Intelligence and machine learning that will further deepen the skills of our workforce.”


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The company said that according to regional study, 75% of Singapore SMEs are at least moderately optimistic about growth in the next 12 months, with 69% saying digital transformation is very or extremely important to their organisation’s survival for the next year. SAP Labs Singapore will aim to engage with organisations to understand how innovation and new technologies are transforming their capabilities to weather challenges and drive long-term growth.

“SAP Labs Singapore joins a network of strategic high-tech clusters, reinforcing SAP’s strong confidence in Singapore as an innovation and investment hub, its highly educated and skilled talent, and its position as a regional beacon of excellence in technology innovation and a digital future,” said Thomas Saueressig, member of the Executive Board of SAP SE for SAP Product Engineering.

SAP has over 1,100 employees in Singapore, and serves customers like Changi Airport Group, Love Bonito, and JUMBO Group.

Zach Marzouk

Zach Marzouk is a former ITPro, CloudPro, and ChannelPro staff writer, covering topics like security, privacy, worker rights, and startups, primarily in the Asia Pacific and the US regions. Zach joined ITPro in 2017 where he was introduced to the world of B2B technology as a junior staff writer, before he returned to Argentina in 2018, working in communications and as a copywriter. In 2021, he made his way back to ITPro as a staff writer during the pandemic, before joining the world of freelance in 2022.