AWS launches automated data transfer service AppFlow

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Amazon Web Services has launched an automated SaaS data transfer service, called AppFlow, to boost data privacy and security for its customers.

AppFlow is a fully managed service that automates the bidirectional flow of data between AWS and SaaS applications, without the need to write integration code.

The service also works with AWS PrivateLink to route data flows through the cloud giant's network instead of over the public internet, which results in stronger data privacy and tighter security, according to AWS. It can be used with no upfront charges and customers will only pay for the number of flows they run and the volume of data they process.

AppFlow is for customers with large datasets used for data lakes, analytics, machine learning, and IoT workloads, but it also takes the strain out of combining data from multiple sources and reduces silos and backlogs.

Rather than spending days writing code to build custom connectors and data transformations across different SaaS applications, AppFlow allows customers to configure private, bidirectional data flows between AWS services and SaaS apps without coding.

The service comes with a simple interface, according to AWS, which builds and executes data flows between sources in minutes. What's more, it automatically encrypts data at rest and in motion using AWS or customer-managed encryption keys. This also includes controls to restrict data from transferring via the web for applications that are integrated with AWS PrivateLink.

"With Amazon AppFlow integrating directly with Salesforce Private Connect, joint customers will be able to establish a secure, private connection for passing data back and forth between the Salesforce and AWS platforms," said Sarah Franklin, EVP & GM of platform, trailhead, and developers at Salesforce.

"And because these connections can be set up by Salesforce admins in just a few clicks, companies can cut down on costly and timely engineering resources, and begin doing more with their data faster than ever before."

AppFlow is currently available in a number of countries across US, Asia and Europe – including the UK – with more regions being announced soon.

Bobby Hellard

Bobby Hellard is ITPro's Reviews Editor and has worked on CloudPro and ChannelPro since 2018. In his time at ITPro, Bobby has covered stories for all the major technology companies, such as Apple, Microsoft, Amazon and Facebook, and regularly attends industry-leading events such as AWS Re:Invent and Google Cloud Next.

Bobby mainly covers hardware reviews, but you will also recognize him as the face of many of our video reviews of laptops and smartphones.