Sauce Labs doubles down on EU growth with Frankfurt data centre


Sauce Labs has launched a virtual data centre in Germany and expanded its London office to keep up with European data demands, the company has announced.

It's a reflection of the company's success in the EMEA region and, after doubling its European workforce, it now needs office space to support its rapid growth.

"Since establishing itself in Europe more than two years ago with the acquisition of TestObject, Sauce Labs has continually made strong investments in the region, and today's announcement is just the latest example of our commitment to customers in EMEA," said Hannes Lenke, vice president of New Ventures and general manager, Germany, Sauce Labs.

The company now has grown its local enterprise customers to more than 100 and achieved year-on-year recurring revenue increases of 60%, demonstrating a hunger for digital transformation in the UK and beyond, despite challenging economic conditions.

Businesses are increasingly searching for a robust continuous app testing platform so they can get services to market faster and Sauce Labs believes it's able to offer this with the introduction of an additional facility in Europe.

"Now anchored by our new data center in Frankfurt, Sauce Labs continues to be at the forefront of empowering organisations in Europe to quickly and reliably scale both the volume and velocity of their tests, enabling them to successfully move forward with their digital initiatives while meeting mounting compliance requirements."

The new Frankfurt-based data centre will offer European businesses a platform to test devices, alongside its existing European real device data centre, significantly boosting its resources.

The company also announced the appointment of Joe Pynadath, as vice president of sales for the EMEA region and Karolin Beck as vice president of EMEA marketing.

Clare Hopping
Freelance writer

Clare is the founder of Blue Cactus Digital, a digital marketing company that helps ethical and sustainability-focused businesses grow their customer base.

Prior to becoming a marketer, Clare was a journalist, working at a range of mobile device-focused outlets including Know Your Mobile before moving into freelance life.

As a freelance writer, she drew on her expertise in mobility to write features and guides for ITPro, as well as regularly writing news stories on a wide range of topics.