IT Pro is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more

EE hits out at customer data sharing claims

Mobile operator denies traceable customer data is being sold on to third parties.

Privacy

EE has reacted angrily to "misleading" reports about it selling on customers' personal information to third parties.

The mobile operator was accused of providing market research firm Ipsos Mori with exclusive access to its customers' text and call records in a Sunday Times report.

The article claims Ipsos Mori has been attempting to sell on the data to a number of third parties, including the Metropolitan Police, allowing them to snoop on users' movements in real-time.

In a statement to IT Pro, EE confirmed its partnership with Ipsos Mori, but was quick to stress that none of the data passed on is traceable.

According to the report, Ipsos Mori had previously claimed the data could be used to track users to within 100 metres, and included details about users' gender, ages and postcodes.

"The suggestion that we sell the personal information of our customers to third parties is misleading to say the least," the EE statement read.

"The information is anonymised and aggregated, and cannot be used to identify the personal information of individual customers.

"We would never breach the trust our customers place in us and we always act to comply fully with the Data Protection Act," it added.

Meanwhile, in a separate statement, Ipsos Mori said it "absolutely refutes the suggestion" it is selling on EE customers' personal information.

"In the cutting edge research Ipsos Mori is doing with EE our mobile analytics explore user volume, demographics and mobile web use from anonymised and aggregated groups of people," it states.

"In conducting this research, we only receive anonymised data without any personally identifiable information...[and] have taken every care to ensure it is being carried out in compliance with all relevant legal and regulatory requirements."

Featured Resources

Accelerating AI modernisation with data infrastructure

Generate business value from your AI initiatives

Free Download

Recommendations for managing AI risks

Integrate your external AI tool findings into your broader security programs

Free Download

Modernise your legacy databases in the cloud

An introduction to cloud databases

Free Download

Powering through to innovation

IT agility drive digital transformation

Free Download

Recommended

IT Pro News in Review: Vulnerable Lenovo laptops, record EE 5G speeds, Okta ends LAPSUS$ probe
Security

IT Pro News in Review: Vulnerable Lenovo laptops, record EE 5G speeds, Okta ends LAPSUS$ probe

22 Apr 2022
EE rolls out 4G across Glasgow's underground network
mobile networks

EE rolls out 4G across Glasgow's underground network

29 Oct 2021

Most Popular

Actively exploited server backdoor remains undetected in most organisations' networks
cyber attacks

Actively exploited server backdoor remains undetected in most organisations' networks

1 Jul 2022
Macmillan Publishers hit by apparent cyber attack as systems are forced offline
Security

Macmillan Publishers hit by apparent cyber attack as systems are forced offline

30 Jun 2022
Former Uber security chief to face fraud charges over hack coverup
data breaches

Former Uber security chief to face fraud charges over hack coverup

29 Jun 2022