Gartner big data research suggests growing IT director interest

Big Data word cloud

Gartner claims 2013 will mark the start of larger scale big data technology deployments, with IT directors poised to step up their investments this year.

According to Gartner's worldwide study of IT leaders, 42 per cent said they had invested in big data technology already, or were planning to within the next 12 months.

The market watcher said the appetite for big data technologies is growing in line with end users' understanding of the business benefits it can provide.

Most of the big data hype is about handling the sheer size and speed of data available.

Doug Laney, research vice president at Gartner, said: "Most organisation are still in the early stages, and few have thought through an enterprise approach or realised the profound impact big data will have on their infrastructure, organisations and industries."

As a result, organisations are storing increasing amounts of operational, public, commercial and social data that they hope to put to use at a later date.

"By integrating and analysing a variety of data sources, not just individually, organisations can achieve the most extraordinary business insights, process optimisation and, of course, decision making," stated Gartner.

"Although most of the big data hype is about handling the sheer size and speed of data available, our research shows that the ultimate wins will be from those making sense of the broadening range of data sources."

The analyst house also claims competitive fears are prompting more companies to embark on big data projects, especially in the face of continued media hype.

Frank Buytendijk, research vice president at Gartner, explained: "IT and business leaders worry they are behind competitors in launching their big data initiatives.

"Not to worry, ideas and opportunities at this time are boundless, and some of the biggest big data ideas come from adopting and adapting ideas from other industries."

Caroline Donnelly is the news and analysis editor of IT Pro and its sister site Cloud Pro, and covers general news, as well as the storage, security, public sector, cloud and Microsoft beats. Caroline has been a member of the IT Pro/Cloud Pro team since March 2012, and has previously worked as a reporter at several B2B publications, including UK channel magazine CRN, and as features writer for local weekly newspaper, The Slough and Windsor Observer. She studied Medical Biochemistry at the University of Leicester and completed a Postgraduate Diploma in Magazine Journalism at PMA Training in 2006.