Epson partners with Usain Bolt on launch of EcoTank printer range

The company hopes the famous sprinter will help it expand its customer base and promote its heat free printer technology

Epson has partnered with Usain Bolt on the launch of its new cartridge-free EcoTank printer range, in a bid to expand its customer base and promote its heat free printer technology.

Epson’s EcoTank range includes single and multi-function A4 printers, which the company said ship with up to 3 years worth of ink.

The EcoTank ET-1810 is advertised as delivering up to 4,500 pages in black and 7,500 in colour through one set of ink bottles, while the EcoTank ET-4850 claims to print up to 14,000 pages in black and 5,200 pages in colour. This is the equivalent of up to 72 cartridges worth of ink, according to Epson.

Since their launch in 2010, over 60 million EcoTank high-capacity ink tank printers have sold worldwide, with Epson saying that customers have saved up to 90% on printing costs. The company added that EcoTank printers also contain Micro Piezo Heat-Free Technology, which allows customers to experience reduced energy consumption with fewer replacement parts needed over a device's lifetime.

“With more of us working from home than ever before, and modern family life getting busier, now is exactly the right time to raise even more awareness of our EcoTank printers and the cost saving benefits they deliver,” said Yoshiro Nagafusa, president of Epson Europe.

He added that Bolt is the perfect partner for Epson and that his engaging character will help bring the company’s low-cost printing solutions to life in a fun and engaging way. He also added that the partnership would help move EcoTank up to the next level, extending the company’s customer reach as part of its wider investment in heat free technology.

The eight-time Olympic gold medallist is set to star alongside the company’s EcoTank in a TV advertising campaign in the UK and Germany, as well as appearing on billboards, online banner ads, on Point-of-Sale in retail outlets, and on social media throughout the rest of Europe.

“I’m delighted to be working with Epson to help spread the word about EcoTank printers,” said Bolt. “I only partner with brands that I believe can make a real difference. EcoTank printers remove many of the frustrations that exist around printing with cartridges so anything that can help make life a little bit easier has got to be a good thing.”

Bolt will demonstrate in the promotional partnership that with Epson’s EcoTank printers, customers can “Just fill and chill” for up to three years of cartridge-free printing.

Featured Resources

2021 Thales access management index: Global edition

The challenges of trusted access in a cloud-first world

Free download

Transforming higher education for the digital era

The future is yours

Free download

Building a cloud-native, hybrid-multi cloud infrastructure

Get ready for hybrid-multi cloud databases, AI, and machine learning workloads

Free download

The next biggest shopping destination is the cloud

Know why retail businesses must move to the cloud

Free Download

Recommended

Inkjet vs Laser printers
Hardware

Inkjet vs Laser printers

1 Oct 2021
HP Q3 revenue misses analyst forecasts
Business operations

HP Q3 revenue misses analyst forecasts

27 Aug 2021
Lexmark MC3326i review: A tempting proposition
Hardware

Lexmark MC3326i review: A tempting proposition

19 Aug 2021
Kyocera Ecosys M6235cidn review: Worth splashing out on
peripherals

Kyocera Ecosys M6235cidn review: Worth splashing out on

12 Aug 2021

Most Popular

Best Linux distros 2021
operating systems

Best Linux distros 2021

11 Oct 2021
Apple MacBook Pro 15in vs Dell XPS 15: Clash of the titans
Laptops

Apple MacBook Pro 15in vs Dell XPS 15: Clash of the titans

11 Oct 2021
Cleaning up legacy IT to drag big tobacco into the future
digital transformation

Cleaning up legacy IT to drag big tobacco into the future

12 Oct 2021