Apple breaks $1 billion revenue mark in education market

Apple CEO Tim Cook

Apple's CEO Tim Cook focused on the positives during his earning conference call, despite the iPhone-maker missing Wall Street expectations for the latest quarter.

Cook was in confident mood as he claimed Apple's business is stronger than ever. He claimed the iPad-maker is dominating key markets, confirmed the iPad mini 2 will not face any delays and that future Mac OS X upgrades will be free.

Education market

The Apple CEO claimed that Apple had its best education quarter to date - breaking the $1 billion mark for the first time.

"[We] do see Chromebook's in some places, but the vast majority of people are buying a PC/Mac or an iPad. Our share of tablet in education is 94 per cent. I mean it's unheard of. I have never seen a market share that high before. So we feel like we are doing really well here and feel great to be making a contribution to education," Cook said during the conference call.

iPad mini 2 will arrive in November

Cook confirmed the tablet will "start shipping later in November". However, he did suggest that there could be a shortage of supply indicating that Apple is yet to overcome supply-chain problems for this tablet.

"It's unclear whether we will have enough for the quarter or not. We now have mini we will have but you really don't know the demand until after you start shipping and so we'll see how that goes," he continued.

Free Mac OS software

Cook confirmed that iLife and iWork and all future updates followingOS X Maverickswill be made available for free to Mac customers.

The Apple chief explained that this will allow all users access to the same features and make purchasing a Mac more appealing.

"We wanted all of our customers to have access to our very latest software, so they would have access to our best features," he continued.

"But we really wanted to make it a part of the experience and so we are making it free and we are going back all the way to Snow Leopard on the OS side and iWork is free for all new Macs and so I think it's a very strong offer, I think it's just another reason that everyone should buy Mac and we think it was great decision to do so but, most importantly, we think it's great for customers."

Khidr Suleman is the Technical Editor at IT Pro, a role he has fulfilled since March 2012. He is responsible for the reviews section on the site  - so get in touch if you have a product you think might be of interest to the business world. He also covers the hardware and operating systems beats. Prior to joining IT Pro, Khidr worked as a reporter at Incisive Media. He studied law at the University of Reading and completed a Postgraduate Diploma in Magazine Journalism and Online Writing at PMA Training.