iPhone 7 release date, rumours, features and specs

Will the iPhone 7 be a success?

At a consumer level, it is highly unlikely that the iPhone 7 and its variants will bomb. As reported by Nikkei in January, although there was a glut of inventory in the first quarter of 2016, "Apple's products and brand have not lost their appeal, and older models have continued to sell".

Indeed, iPhones were a major driving force behind Apple's record-breaking Q4 2015 financial results.

Additionally, the iPhone 7 will be a new model, rather than an 's' series update like the iPhone 6s and 6s Plus.

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Jane McCallion is Managing Editor of ITPro and ChannelPro, specializing in data centers, enterprise IT infrastructure, and cybersecurity. Before becoming Managing Editor, she held the role of Deputy Editor and, prior to that, Features Editor, managing a pool of freelance and internal writers, while continuing to specialize in enterprise IT infrastructure, and business strategy.

Prior to joining ITPro, Jane was a freelance business journalist writing as both Jane McCallion and Jane Bordenave for titles such as European CEO, World Finance, and Business Excellence Magazine.