IT Pro is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more

Salesforce launches a new streaming TV service, Salesforce+

Software giant upgrades from YouTube channel in streaming TV bid

Salesforce is launching a streaming business TV service called Salesforce+ that will roll out as part of its Dreamforce conference in September. 

The company is designing the service on the digital content models used by companies like Netflix and Peloton but aimed at a business audience. The content will initially be created entirely using its internal team, under the brand name Salesforce Studios. Over time, though, it hopes to encourage more community content. 

"The people watching Disney+, the people watching ESPN+, are the same people watching Salesforce content in a business setting, so why wouldn’t we follow that sort of direction? That’s really the genesis of this idea," explained the company's senior VP of brand marketing Colin Fleming in an interview about the new service. 

The initial Salesforce+ content features new shows and content the company has already produced and distributes through its YouTube channel. One example is its 70-episode-strong Leading Through Change series, which launched in March 2020. 

Other content on the service will include Connections, which features innovations with marketing executives from different companies, and a career advice series called Boss Talks. Another show, Simply Put, will be a short form program featuring simple explainer videos for complex business topics. 

The initiative will be the conduit for the company's Dreamforce event next month, which moved online last year due to the pandemic. The event will be mainly online this year, with in-person attendance by invitation only. 

Related Resource

B2B under quarantine

Key B2C e-commerce features B2B need to adopt to survive

Laptop screen with people on a video call - whitepaper from AdobeDownload now

Salesforce+ Dreamforce coverage will feature four broadcast channels with a combined 100 hours of initial content: Prime Time, Trailblazer, Customer 360, and Industries. 

Prime Time will feature news announcements and customer case studies. Trailblazer will feature interviews with industry leaders and previews of Salesforce products. The Customer 360 and Industries channels will feature more case studies and innovation stories. 

The company added that viewers would be able to customize their content into collections focusing on different topics, such as artificial intelligence (AI) and financial services. They will also be able to ask questions via the platform and get live answers from presenters during the Dreamforce event.

Featured Resources

Accelerating AI modernisation with data infrastructure

Generate business value from your AI initiatives

Free Download

Recommendations for managing AI risks

Integrate your external AI tool findings into your broader security programs

Free Download

Modernise your legacy databases in the cloud

An introduction to cloud databases

Free Download

Powering through to innovation

IT agility drive digital transformation

Free Download

Recommended

Salesforce investors reject call for investigation into claims the company is toxic for non-white workers
Careers & training

Salesforce investors reject call for investigation into claims the company is toxic for non-white workers

10 Jun 2022
Salesforce integration checklist
Whitepaper

Salesforce integration checklist

18 May 2022
Salesforce to trial green AI tools to help companies fast-track their journey to net zero
private cloud

Salesforce to trial green AI tools to help companies fast-track their journey to net zero

10 Feb 2022
Google Cloud appoints ex-Salesforce exec Kelisky as UK and Ireland managing director
Careers & training

Google Cloud appoints ex-Salesforce exec Kelisky as UK and Ireland managing director

10 Feb 2022

Most Popular

Former Uber security chief to face fraud charges over hack coverup
data breaches

Former Uber security chief to face fraud charges over hack coverup

29 Jun 2022
Macmillan Publishers hit by apparent cyber attack as systems are forced offline
Security

Macmillan Publishers hit by apparent cyber attack as systems are forced offline

30 Jun 2022
FCC commissioner urges Apple and Google to remove TikTok from app stores
data protection

FCC commissioner urges Apple and Google to remove TikTok from app stores

29 Jun 2022