IT Pro is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more

Netflix donates $5 million to support black organizations

Netflix’s goal is to create long-term opportunities for members of the black community

Netflix will donate $5 million to support organizations that create long-term opportunities for entertainment creators, youth and businesses in the black community.

To help black creators develop more television and film stories, the streaming service will share $1.5 million in donations between Ghetto Film School, Film Independent Project Involve, Firelight Media, Black Public Media and other Black-focused organizations.

“Tackling racism and injustice in meaningful ways means creating long-term opportunities for the Black community,” said Reed Hastings, CEO, Netflix. 

“The main role we play is through our funding of and member viewing of important content like ‘When They See Us.’ As an additional step, today we’re committing $5 million to nonprofits dedicated to creating direct opportunities for Black creators, Black youth and Black-owned businesses.”

Netflix is donating $1 million in grants to black youth organizations, including Know Your Rights Camp, The Posse Foundation and Black Girls Code. It is pledging $500,000 to black-owned businesses in Los Angeles that have been economically hurt by the coronavirus pandemic.

The company is also matching 200% of its employees’ donations to charitable causes.

Netflix will announce the benefactors of the remaining $2 million soon. New initiatives to support long-term opportunities for the black community should follow in the coming months. The streaming service also updated its list of genres with a Black Lives Matter category. Two of its series - “When They See Us” and “Dear White People” - saw large increases in viewership following the police killing of George Floyd.

Netflix has a history of donating to important causes. The company created a $100 million fund to help film and TV industry employees affected by productions canceled or postponed due to the coronavirus pandemic. It also pledged to pay talent guarantees to cast members affected by the shutdown of film and TV productions.

Featured Resources

ZTNA vs on-premises VPN

How ZTNA wins the network security game

Free Download

The global use of collaboration solutions in hybrid working environments

How companies manage security risks

Free Download

How to build a cyber-resilient business ready to innovate and thrive

Outperform your peers in your successful business outcomes

Free Download

Accelerating your IT transformation

How Cloudflare is innovating for CIOs to start 2023

Watch now

Most Popular

Tech pioneers call for six-month pause of "out-of-control" AI development
artificial intelligence (AI)

Tech pioneers call for six-month pause of "out-of-control" AI development

29 Mar 2023
3CX CEO confirms supply chain malware attack
malware

3CX CEO confirms supply chain malware attack

30 Mar 2023
Getting the best value from your remote support software
Advertisement Feature

Getting the best value from your remote support software

13 Mar 2023