The North Face hit by credential stuffing attack

A shopper with a North Face bag
(Image credit: Getty Images)

The North Face has confirmed it was hit by a credential stuffing attack that exposed the personally identifiable information of its customers.

A preliminary examination of the cyber security incident indicated the American clothing firm’s website was compromised as early as July 26. However, North Face only learned of the attack on 11 August.

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Although the attack was contained by August 19, North Face noted that the perpetrators gained access to nearly 200,000 customer accounts using valid credentials.

The attacker’s modus operandi, credential stuffing, allowed the automated entry and use of stolen usernames and passwords on the company's website.

Customer name, purchase history, billing address, shipping address, telephone number, account creation date, gender, and XPLR Pass reward records were exposed in this attack. The North Face does not store sensitive financial information, so cyber criminals are unlikely to have gained access to customers’ payment details, including credit card numbers.

VF Corporation, the brand's parent company, is notifying customers of the data breach in response to the incident. A precautionary reset of all user passwords has been carried out. The firm also erased payment card tokens from accounts that were accessed during the attack timeframe.

"We do not keep a copy of payment card details on We only retain a "token" linked to your payment card, and only our third-party payment card processor keeps payment card details," explained North Face in a statement.


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"The token cannot be used to initiate a purchase anywhere other than on"

The recent attack is reportedly The North Face’s second credential stuffing security incident.

Back in 2020, The North Face reset passwords of an undisclosed number of customer accounts after detecting a credential stuffing attack on its website.

“We strongly encourage you not to use the same password for your account at that you use on other websites. If a breach occurs on one of those other websites, an attacker could use your email address and password to access your account at,” added the company.