Oracle’s Ellison says post-Jobs Apple is “doomed”

Future road sign

Without Steve Jobs at the helm of Apple, the company is destined for a "dismal future," according to Oracle boss Larry Ellison.

In an interview on US TV, Ellison said that history will repeat itself and that Apple has already experienced life with its iconic leader and the future looks far from rosy.

"Well, we already know," Ellison told Charlie Rose on CBS This Morning. "We saw, we conducted the experiment. I mean, it's been done. We saw Apple with Steve Jobs. We saw Apple without Steve Jobs. We saw Apple with Steve Jobs. Now, we're going to see Apple without Steve Jobs."

In the interview he pointed his finger down to the ground signifying his forecasted downward trajectory of the company.

Jobs initially left Apple in 1985 and the company came close to going out of business before Jobs returned in 1996. Jobs turned the fortunes of the company around as it redesigned the Mac to be more colourful. It later went on to produce the iPad, iPhone and iPod.

Ellison, a close friend of Jobs, sang the late CEO's praises. He said that Jobs was brilliant. "I mean, our Edison. He was our Picasso. He was an incredible inventor," he added.

He said that Jobs' attention to detail meant that he "would translate good ideas into a finished product unlike anyone in the industry."

According to reports from AllThingsD Apple has set aside the 10th of September for a press event. During that event, in addition to the iPhone 5S making its debut, a low cost version of the smartphone, the iPhone 5C, could also make an appearance. The iPhone 5C would be introduced to compete against cheaper Android devices.

Reports from IT Pro's sister publication PC Pro suggest that the new devices will hit stores on the 25th of October.

Rene Millman

Rene Millman is a freelance writer and broadcaster who covers cybersecurity, AI, IoT, and the cloud. He also works as a contributing analyst at GigaOm and has previously worked as an analyst for Gartner covering the infrastructure market. He has made numerous television appearances to give his views and expertise on technology trends and companies that affect and shape our lives. You can follow Rene Millman on Twitter.