Tim Cook dismisses book about Apple as "nonsense"
Haunted Empire fails to capture Apple, Steve Jobs, or anyone else in the company, says Apple CEO.
Apple CEO Tim Cook has rubbished a newly-released book called "Haunted Empire: Apple After Steve Jobs", which claims that the iPhone maker is past its best.
"This nonsense belongs with some of the other books I've read about Apple. It fails to capture Apple, Steve, or anyone else in the company," the Apple CEO said in a statement to CNBC.
"Apple has over 85,000 employees that come to work each day to do their best work, to create the world's best products, to put their mark in the universe and leave it better than they found it.
"This has been the heart of Apple from day one and will remain at the heart for decades to come. I am very confident about our future. We've always had many doubters in our history. They only make us stronger."
The book was penned by former Wall Street Journal technology reporter Yukari Iwatani Kane, who claims to have conducted more thn 200 interviews with current and former Apple executives, business partners and market watchers.
Kane's most outlandish claim was that Steve Jobs told executives he didn't want Apple to enter the TV market because the "margins suck".
This contradicts statements Jobs made to his official biographer, Walter Isaacson.
"I'd like to create an integrated television set that is completely easy to use," Jobs told Isaacson in one of his final interviews.
IT best practices for accelerating the journey to carbon neutrality
Considerations and pragmatic solutions for IT executives driving sustainable IT
Free DownloadThe Total Economic Impact™ of IBM Spectrum Virtualize
Cost savings and business benefits enabled by storage built with IBMSpectrum Virtualize
Free downloadUsing application migration and modernisation to supercharge business agility and resiliency
Modernisation can propel your digital transformation to the next generation
Free Download
