IT Pro is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more

Tim Cook dismisses book about Apple as "nonsense"

Haunted Empire fails to capture Apple, Steve Jobs, or anyone else in the company, says Apple CEO.

Tim Cook

Apple CEO Tim Cook has rubbished a newly-released book called "Haunted Empire: Apple After Steve Jobs", which claims that the iPhone maker is past its best.

"This nonsense belongs with some of the other books I've read about Apple. It fails to capture Apple, Steve, or anyone else in the company," the Apple CEO said in a statement to CNBC.

"Apple has over 85,000 employees that come to work each day to do their best work, to create the world's best products, to put their mark in the universe and leave it better than they found it.

"This has been the heart of Apple from day one and will remain at the heart for decades to come. I am very confident about our future. We've always had many doubters in our history. They only make us stronger."

The book was penned by former Wall Street Journal technology reporter Yukari Iwatani Kane, who claims to have conducted more thn 200 interviews with current and former Apple executives, business partners and market watchers.

Kane's most outlandish claim was that Steve Jobs told executives he didn't want Apple to enter the TV market because the "margins suck".

This contradicts statements Jobs made to his official biographer, Walter Isaacson.

"I'd like to create an integrated television set that is completely easy to use," Jobs told Isaacson in one of his final interviews. 

Featured Resources

The state of Salesforce: Future of business

Three articles that look forward into the changing state of Salesforce and the future of business

Free Download

The mighty struggle to migrate SAP to the cloud may be over

A simplified and unified approach to delivering Enterprise Transformation in the cloud

Free Download

The business value of the transformative mainframe

Modernising on the mainframe

Free Download

The Total Economic Impact™ Of IBM FlashSystem

Cost savings and business benefits enabled by FlashSystem

Free Download

Recommended

Apple cuts ties with Jony Ive after 30 years
Hardware

Apple cuts ties with Jony Ive after 30 years

13 Jul 2022
Best business smartphones 2022: The top handsets from Apple, Samsung, Google and more
Mobile

Best business smartphones 2022: The top handsets from Apple, Samsung, Google and more

23 Jun 2022
Apple faces a catch-22 decision with iPhones and USB-C
Policy & legislation

Apple faces a catch-22 decision with iPhones and USB-C

8 Jun 2022
Apple overhauls SwiftUI navigation and brings a score of new features to developers at WWDC 2022
software development

Apple overhauls SwiftUI navigation and brings a score of new features to developers at WWDC 2022

7 Jun 2022

Most Popular

Cyber attack on software supplier causes "major outage" across the NHS
cyber attacks

Cyber attack on software supplier causes "major outage" across the NHS

8 Aug 2022
Why convenience is the biggest threat to your security
Sponsored

Why convenience is the biggest threat to your security

8 Aug 2022
Electrical explosion reported at Google's Iowa data centre
data centres

Electrical explosion reported at Google's Iowa data centre

9 Aug 2022