Apple CEO Tim Cook has rubbished a newly-released book called "Haunted Empire: Apple After Steve Jobs", which claims that the iPhone maker is past its best.
"This nonsense belongs with some of the other books I've read about Apple. It fails to capture Apple, Steve, or anyone else in the company," the Apple CEO said in a statement to CNBC.
"Apple has over 85,000 employees that come to work each day to do their best work, to create the world's best products, to put their mark in the universe and leave it better than they found it.
"This has been the heart of Apple from day one and will remain at the heart for decades to come. I am very confident about our future. We've always had many doubters in our history. They only make us stronger."
The book was penned by former Wall Street Journal technology reporter Yukari Iwatani Kane, who claims to have conducted more thn 200 interviews with current and former Apple executives, business partners and market watchers.
Kane's most outlandish claim was that Steve Jobs told executives he didn't want Apple to enter the TV market because the "margins suck".
This contradicts statements Jobs made to his official biographer, Walter Isaacson.
"I'd like to create an integrated television set that is completely easy to use," Jobs told Isaacson in one of his final interviews.
-
Apple’s iOS update cycle overhaul: How security teams should reactApple’s more rapid approach to patch releases follows a wider industry trend. What can security leaders do to keep up?
-
Jitterbit eyes global growth under new CRO Chris StoddardNews The former New Relic executive will lead the vendor’s worldwide go-to-market strategy and revenue growth plans
-
Fake news 'is killing our minds', says Tim CookNews Apple's chief says the government and tech companies should act together to bring the trend to an end
-
Slack and Tesla join tech firms fighting Trump's travel banNews 127 tech firms now support legal challenge to Trump's executive order
-
Meet the bonkers interface the iPhone almost usedNews The original iPhone could have looked very different indeed
-
Why Tim Cook's Chromebook jibe was about Apple, not GoogleOpinion Is Apple CEO really "out of touch" for calling cheap laptops "test machines"?
-
Russia dismantles Steve Jobs memorial after Tim Cook comes outNews A Steve Jobs memorial has been taken down after the current CEO announced he's gay
-
Tim Cook: Microsoft should have released Office earlierNews Apple's CEO says Microsoft would have seen better results if Office for iPad had launched earlier
-
Steve Jobs planned 'Holy War' on Google before he diedNews The Apple chief sent an email detailing the plan to his top 100 executives
-
Apple CFO Peter Oppenheimer to retire in SeptemberNews Long-serving finance guru wants to spend more time with family, and acquire his pilot's license.
