IT Pro is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more

TomTom inks deal with Uber for mapping software

TomTom will provide Uber's drivers with its maps and traffic data on Uber's driver app

TomTom and Uber have joined forces to offer the on-demand taxi service's drivers access to mapping and traffic data via the Uber driver app.

The app will be available to Uber's drivers in 300 cities around the world, TomTom's CEO Harold Goddijn said at the announcement during the Morgan Stanley TMT conference in Barcelona.

"What they (Uber) get from us is total control of their application," Goddijn said at the Morgan Stanley TMT conference in Barcelona. "Contrary to some of our competitors, we provide technology but also the raw data and databases to run it."

He added that it means Uber no longer has to share data with other companies, making the option more favourable for a company that holds a lot of user data in its systems.

"We are excited to provide Uber with our best-in-class location data." added Charles Cautley, managing director of Maps & Licensing at TomTom. "TomTom is a truly independent map provider with the platform for the future. With this platform, TomTom is the trusted partner for innovative and future proof location technology for the global automotive and consumer technology industry."

Neither company revealed how much the deal is worth, but they did say the engagement is long-term, covering almost every region where Uber operates.

"We look forward to working with TomTom, a leader in the mapping and navigation space," said Matt Wyndowe, head of product partnerships at Uber. "Their mapping and traffic data will help ensure we continue to provide a great experience for drivers everywhere."

Earlier this year, Uber was one of the companies mixed up in a bidding war to buy Nokia's HERE mapping, apparently offering $3 billion to buy it. Instead, an army of German carmakers snapped it up and then went on to install the software in their cars, while Uber took on some of Microsoft's mapping assets.

Featured Resources

Four strategies for building a hybrid workplace that works

All indications are that the future of work is hybrid, if it's not here already

Free webinar

The digital marketer’s guide to contextual insights and trends

How to use contextual intelligence to uncover new insights and inform strategies

Free Download

Ransomware and Microsoft 365 for business

What you need to know about reducing ransomware risk

Free Download

Building a modern strategy for analytics and machine learning success

Turning into business value

Free Download

Recommended

Uber secures 30-month licence to operate in London
Policy & legislation

Uber secures 30-month licence to operate in London

28 Mar 2022
ZINFI updates PRM platform to meet hybrid workforces’ needs
remote access

ZINFI updates PRM platform to meet hybrid workforces’ needs

23 Jul 2021

Most Popular

16 ways to speed up your laptop
Laptops

16 ways to speed up your laptop

13 May 2022
Russian hackers declare war on 10 countries after failed Eurovision DDoS attack
hacking

Russian hackers declare war on 10 countries after failed Eurovision DDoS attack

16 May 2022
(ISC)2 launches free scheme to get 100,000 UK citizens into cyber security
Careers & training

(ISC)2 launches free scheme to get 100,000 UK citizens into cyber security

17 May 2022