BlackBerry CEO: Tablets will be dead in five years
Thorsten Heins casts doubts over prospect of a Playbook successor.

BlackBerry CEO Thorsten Heins predicts the popularity of tablets will peter out over the next five years.
Heins made the comments during an interview at the Milken Institute conference in Los Angeles yesterday, where he is reported to have said: "In five years I don't think there'll be a reason to have a tablet anymore.
"Maybe a big screen in your workspace, but not a tablet as such. Tablets are not a good business model," he added.
His statement casts further doubt on the prospect of a new Playbook tablet from BlackBerry being released any time soon.
Tablets are not a good business model.
The business-focused BlackBerry tablet was released in the UK in 2011 and ran an early version of the BlackBerry 10 operating system known as QNX.
The product garnered mixed response at launch, with IT Pro predicting in a 2011 review that the device would have limited appeal outside of the BlackBerry-owning business community.
This was largely reflected in the lacklustre sales of the tablet, which prompted BlackBerry to cut the price of the Playbook to drive up sales of the device.
Get the ITPro daily newsletter
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
In the past, Heins has played down the notion of a successor to the device being released, claiming the move would only be considered if profitability could be guaranteed.
In yesterday's interview, he followed up this assertion by saying his firm wants to lead the mobile devices market, but on the company's own terms.
"In five years, I see BlackBerry to be the absolute leader in mobile computing that's what we're aiming for," he added.
"I want to gain as much market share as I can, but not by being copycat."
-
RSAC Conference 2025: The front line of cyber innovation
ITPro Podcast Ransomware, quantum computing, and an unsurprising focus on AI were highlights of this year's event
-
Anthropic CEO Dario Amodei thinks we're burying our heads in the sand on AI job losses
News With AI set to hit entry-level jobs especially, some industry execs say clear warning signs are being ignored
-
Blackberry revenue falls by 4% as cyber security division takes hit
News Despite this, the company’s Internet of Things (IoT) division increased its revenue by 28% as it attracted new customers from the automotive sector
-
BlackBerry revival is officially dead as OnwardMobility shuts down
News The Texas-based startup is mysteriously shutting down and taking its ultra-secure 5G BlackBerry with it
-
BlackBerry and AWS are developing a standardized vehicle data platform
News Platform will give automakers a standardized way to process data from vehicle sensors in the cloud
-
BlackBerry thwarts mobile phishing attacks with new AI tools
News The company's Protect Mobile platform alerts users to potential malware before a link is clicked
-
BlackBerry Persona Desktop delivers zero-trust security at the endpoint
News New security solution learns user behavior and can take action if there’s an abnormality
-
A 5G BlackBerry phone with physical keyboard is coming in 2021
News The business phone to be resurrected with OnwardMobility and FIH Mobile planning a security-savvy enterprise handset
-
The business smartphone is dead
In-depth BlackBerry’s demise signals the end of the business-first handset
-
BlackBerry Key2 review: The best physical keyboard no one asked for
Reviews Despite the improvements, the flaws of BlackBerry’s Key range are still front and centre