IT Pro is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more

Microsoft pins hopes on ChatGPT to supercharge Bing search engine

Microsoft hopes that ChatGPT could be a silver bullet for challenging Google's Search

Microsoft is preparing to launch a version of its Bing search engine which is augmented with ChatGPT as the tech giant seeks to capitalise on growing interest in the technology.

According to reports, the move is part of a push to attract more users from Google and deeply integrate ChatGPT within Bing's search function to improve results and user queries.  

A person familiar with the matter, speaking to The Informationclaimed that Microsoft has been assessing the potential use of OpenAI’s chatbot to support search functionality since its launch last year.  

Within Microsoft's ranks, it's hoped that closer integration of the chatbot within Bing will provide users with a more “conversational” experience and offer additional insight or context for answers to search queries.  

Microsoft could roll out the new features within the next couple of months, the source said. This initial realise would likely be limited to a small group of users and the integration could be “one of the only ways to access parts of GPT for free” in the long term.

Questions still remain over how easily the function could be integrated within Bing, however.  

The Bing search engine currently relies on an older version of GPT to provide automatic search suggestions for users. GPT was integrated with Bing in the wake of Microsoft’s $1 billion investment in the California startup in 2019, and has been quietly supporting users since implementation.  

In recent months, Microsoft also announced plans to integrate Dall-E 2 into the Bing Image Creator feature as the company looks to continue fostering closer ties with OpenAI.

Search engine accuracy 

While Microsoft hopes ChatGPT will provide more rich, detailed answers for Bing users, there are lingering questions over accuracy. And sources familiar with the plans said that the company is carefully considering the potential risks of using the chatbot in search queries.

In the wake of ChatGPT’s November launch, concerns were raised that the chatbot had a tendency to generate inaccurate or misleading information. The prompt page for the chatbot even warned users that it “may occasionally generate incorrect information”.

Similarly, last month OpenAI CEO Sam Altman warned that users should be wary of the chatbot due to the risk of inaccurate information.

Altman said it is a “mistake to be relying on it for anything important”.  

Google’s ‘code red’  

This question of accuracy has prompted Google to re-assess the use of conversational AI in its own search function.  

Related Resource

How organisations drive employee empowerment and business results with leading digital technology

What you can achieve with a leading approach to digital work

Whitepaper cover with black header banner and turquoise shaded graphicFree Download

In December, the tech giant issued a ‘code red’ alert as the company scrambled to counter the potential threat posed by ChatGPT to its own search function.  

The firm reportedly reassigned several internal departments to focus on developing and releasing new AI products to keep pace with the acceleration of generative AI systems rolled out in recent months. 

Google has been exploring the use of similar technologies, such as its own LaMDA system, to support its search product.  

However, Google executives warned in a December meeting that AI “can make stuff up” and could pose a serious reputational risk to the company.   

Featured Resources

What 2023 will mean for the industry

What do most IT decision makers really think will be the important trends and challenges in the coming year?

Free Download

2022 Magic quadrant for Security Information and Event Management (SIEM)

SIEM is evolving into a security platform with multiple features and deployment models

Free Download

IDC MarketScape: Worldwide unified endpoint management services

2022 vendor assessment

Free Download

Magic quadrant for application performance monitoring and observability

Enabling continuous updating of diverse & dynamic application environments

View Now

Recommended

Google to cut global workforce by 12,000 roles
Careers & training

Google to cut global workforce by 12,000 roles

20 Jan 2023
Windows 11 System Restore bug preventing users from accessing apps
Microsoft Windows

Windows 11 System Restore bug preventing users from accessing apps

19 Jan 2023
Google Ads malvertising campaign prompts questions around Search security
malware

Google Ads malvertising campaign prompts questions around Search security

18 Jan 2023
Microsoft releases scripts to restore shortcuts deleted in faulty Windows Defender update
Microsoft Windows

Microsoft releases scripts to restore shortcuts deleted in faulty Windows Defender update

16 Jan 2023

Most Popular

Dutch hacker steals data from virtually entire population of Austria
data breaches

Dutch hacker steals data from virtually entire population of Austria

26 Jan 2023
GTA V vulnerability exposes PC users to partial remote code execution attacks
vulnerability

GTA V vulnerability exposes PC users to partial remote code execution attacks

23 Jan 2023
European partners expect growth this year, here are three ways they will achieve it
Sponsored

European partners expect growth this year, here are three ways they will achieve it

17 Jan 2023