B2B Tech Future Focus - 2024
An annual report bringing to light what matters to IT decision-makers around the world and the future trends likely to dominate 2024
While 2023 is now firmly in the rear-view mirror, many of the trends that started there will continue to influence behaviors in 2024.
We surveyed 405 IT decision makers from across the globe in the final quarter of 2023 to find out what they’re most interested in, where their biggest concerns lie, and where they’re likely to allocate their budgets.
In this report, you will find insight on:
- How IT decisions are made, and by whom
- Who has control over the purse strings
- What CIOs, CISOs, and other top-level IT professionals really want from a vendor relationship.
Download this report for the big trends likely to dominate the conversation in 2024, as well as real-world insight about the products to watch from our in-house experts.
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OpenAI says some of its researchers are blowing through $7,000 worth of AI tokens every dayNews OpenAI has revealed that researchers now spend around $600 each day on AI tokens amidst a surge in agentic coding. Some, meanwhile, are using upwards of $7,000 worth of tokens per day.
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Nvidia in the crosshairs with the Threadripper Halo AI workstationNews The new device boasts 3.4x the total system memory compared to the Nvidia DGX Station, according to AMD
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“Enterprises are becoming much more rigorous about the economics of AI”: Snowflake wants to help you cut AI costs by choosing the right model for the right taskNews New dynamic model routing capabilities aim to help customers box clever when it comes to their AI model choice
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Microsoft has joined the growing list of companies cracking down on ‘tokenmaxxing’News The company is updating internal guidance to reduce rising costs
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‘AI cost management has the same problems that cloud had’: Enterprises are still facing huge AI bills thanks to ‘tokenmaxxing’ – that means FinOps practices are more important than everNews With firms facing surging AI bills, FinOps techniques are more important than ever
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‘We are now seeing MAI models outperform general-purpose frontier models’: Microsoft CEO Satya Nadella touts in-house models to cut spiralling AI costs – and reduce growing reliance on frontier labsNews The Microsoft chief says pricey frontier models don't have to be used for every task, and its own in-house MAI models could be the key to reducing costs.
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3 ways to get your data AI-readySponsored Data placement, preparation, and orchestration make or break an AI project – and the Dell AI Data Platform reduces the strain on enterprise IT teams across both storage and the data foundation
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‘A company should be able to use a model without giving up the knowledge that makes it unique’: Microsoft CEO Satya Nadella says enterprises shouldn’t be sharing so much data with AI providersNews The Microsoft chief warned that corporate data could be at risk thanks to AI models
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'The game is to keep them interested': Netgear targets partner simplicity with next-gen platform launchNews Netgear wants to reduce complexity for partners and equip them with "sophisticated state-of-the-art tools"
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‘What we’re seeing right now is just rapid escalation in AI token spend’: Accenture tells staff to stop using AI for unnecessary tasks amid surging costsNews Accenture has told some staff to roll back the use of AI for basic tasks while the consultancy grapples with surging AI token costs.
