B2B Tech Future Focus - 2024
An annual report bringing to light what matters to IT decision-makers around the world and the future trends likely to dominate 2024
While 2023 is now firmly in the rear-view mirror, many of the trends that started there will continue to influence behaviors in 2024.
We surveyed 405 IT decision makers from across the globe in the final quarter of 2023 to find out what they’re most interested in, where their biggest concerns lie, and where they’re likely to allocate their budgets.
In this report, you will find insight on:
- How IT decisions are made, and by whom
- Who has control over the purse strings
- What CIOs, CISOs, and other top-level IT professionals really want from a vendor relationship.
Download this report for the big trends likely to dominate the conversation in 2024, as well as real-world insight about the products to watch from our in-house experts.
Sign up today and you will receive a free copy of our Future Focus 2026 report - the leading resource for IT decision-maker insight on priorities and investment areas in AI, security and more.
ITPro is a global business technology website providing the latest news, analysis, and business insight for IT decision-makers. Whether it's cyber security, cloud computing, IT infrastructure, or business strategy, we aim to equip leaders with the data they need to make informed IT investments.
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The UK is running on fumes as data center build-outs can’t keep pace with demandNews The country's vacancy rate has dropped sharply, with much of the pipeline early-stage and uncertain
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Developers urged to remain vigilant amid continued Miasma malware risksNews The Miasma malware package uses legitimate OIDC tokens, making it indistinguishable from routine code updates
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‘Chat is dead’: OpenAI plots ChatGPT ‘super app’ overhaul ahead of public listing – with agents and coding tools the new focusNews The company looks set to spruce up ChatGPT with a particular focus on agents to drive subscriptions
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Uber’s eye-watering AI bill shows enterprises are ‘still measuring AI success through consumption rather than outcomes’ – and it's warping our perception of ROI and productivityNews ‘Tokenmaxxing’ might pad the stats, but it’s a trend that could come back to haunt enterprises
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Destination AI: Una partnership affidabile per superare gli ostacoli e gettare le basi per la crescita futuraSponsored Con l'accelerazione dell'adozione dell''AI aziendale, i partner IT devono spostare la loro attenzione dall'hype tecnologico ai risultati aziendali tangibili, sfruttando ecosistemi strutturati per promuovere la monetizzazione a lungo termine
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Le programme Destination AI : un partenariat de confiance pour surmonter les obstacles et poser les bases de votre croissance futureSponsored Alors que l'adoption de l'IA en entreprise s'accélère, les partenaires informatiques doivent réorienter leurs priorités : délaisser le battage technologique au profit de résultats commerciaux concrets, en exploitant des écosystèmes structurés pour assurer une monétisation à long terme
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‘Organizations are layering AI on top of existing chaos’: AI is speeding up work for individual employees, but businesses-wide productivity is flounderingNews A study from Atlassian aligns with Accenture research showing individual productivity is improving, but business-wide gains aren’t being realized
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Are AI tools making us less intelligent?News Growing reliance on AI tools that provide instant answers could be eroding skills, GoTo report warns
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‘Too many employees are serving as the human middleware’: Workers are wasting a full day each week switching between disparate AI tools and internal systemsNews Transferring data from one AI tool to another is costing more time than the tools actually save
