B2B Tech Future Focus - 2024
An annual report bringing to light what matters to IT decision-makers around the world and the future trends likely to dominate 2024
While 2023 is now firmly in the rear-view mirror, many of the trends that started there will continue to influence behaviors in 2024.
We surveyed 405 IT decision makers from across the globe in the final quarter of 2023 to find out what they’re most interested in, where their biggest concerns lie, and where they’re likely to allocate their budgets.
In this report, you will find insight on:
- How IT decisions are made, and by whom
- Who has control over the purse strings
- What CIOs, CISOs, and other top-level IT professionals really want from a vendor relationship.
Download this report for the big trends likely to dominate the conversation in 2024, as well as real-world insight about the products to watch from our in-house experts.
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AutoCAD Users may have a ransomware problem – here's what they can doIn-depth A new malware family is currently using the same file types as the professional design software AutoCAD
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Google Workspace just got a huge Gemini updateNews Google is targeting deeper Gemini integration across a range of Workspace applications
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Concerns are mounting over the cognitive impact of AI as workers report experiencing ‘brain fry’ – and it’s causing "increased employee errors, decision fatigue, and intention to quit"News Research from Boston Consulting Group backs earlier studies in highlighting the negative cognitive impact of AI at work
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If you thought RTO battles were bad, wait until AI mandates start taking hold across the industryOpinion Forcing workers to adopt AI under the threat of poor performance reviews and losing out on promotions will only create friction
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Sam Altman just said what everyone is thinking about AI layoffsNews AI layoff claims are overblown and increasingly used as an excuse for “traditional drivers” when implementing job cuts
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Google says hacker groups are using Gemini to augment attacks – and companies are even ‘stealing’ its modelsNews Google Threat Intelligence Group has shut down repeated attempts to misuse the Gemini model family
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Why Anthropic sent software stocks into freefallNews Anthropic's sector-specific plugins for Claude Cowork have investors worried about disruption to software and services companies
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B2B Tech Future Focus - 2026Whitepaper Advice, insight, and trends for modern B2B IT leaders
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What the UK's new Centre for AI Measurement means for the future of the industryNews The project, led by the National Physical Laboratory, aims to accelerate the development of secure, transparent, and trustworthy AI technologies
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Half of agentic AI projects are still stuck at the pilot stage – but that’s not stopping enterprises from ramping up investmentNews Organizations are stymied by issues with security, privacy, and compliance, as well as the technical challenges of managing agents at scale
