B2B Tech Future Focus - 2024
An annual report bringing to light what matters to IT decision-makers around the world and the future trends likely to dominate 2024
While 2023 is now firmly in the rear-view mirror, many of the trends that started there will continue to influence behaviors in 2024.
We surveyed 405 IT decision makers from across the globe in the final quarter of 2023 to find out what they’re most interested in, where their biggest concerns lie, and where they’re likely to allocate their budgets.
In this report, you will find insight on:
- How IT decisions are made, and by whom
- Who has control over the purse strings
- What CIOs, CISOs, and other top-level IT professionals really want from a vendor relationship.
Download this report for the big trends likely to dominate the conversation in 2024, as well as real-world insight about the products to watch from our in-house experts.
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
ITPro is a global business technology website providing the latest news, analysis, and business insight for IT decision-makers. Whether it's cyber security, cloud computing, IT infrastructure, or business strategy, we aim to equip leaders with the data they need to make informed IT investments.
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Microsoft joins competitors in handing over AI models for advanced testingNews US and UK government agencies will evaluate the firm's frontier models, along with those from Google and xAI
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AI adoption is accelerating in the UK, but ‘trust is not keeping pace’News Organizations need to do more to reassure customers over governance
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Liz Kendall: The UK is in prime position to become a global leader in AI — but greater tech industry support is needed to avoid falling behindNews Tech secretary Liz Kendall has pledged greater investment in the chip and semiconductor technologies that underpin AI
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UK firms accelerate ‘sovereign AI’ plans amid concerns over dependence on overseas techNews A Red Hat report shows firms are prioritizing sovereign AI over fears that foreign providers could restrict access
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UK organizations are failing to move past basic AI use-casesNews Businesses in the UK are ramping up AI adoption, but they’re falling at key hurdles
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‘AI is not making IT simpler – it's making it more consequential’: IT workers are feeling the heat as AI raises expectationsNews A SolarWinds survey suggests AI makes IT work more strategic, but also adds friction and raises expectations
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AI adoption rates aren’t matching IT hypeNews The appetite for AI is there, but a range of issues are hampering adoption
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Concerns are mounting over the cognitive impact of AI as workers report experiencing ‘brain fry’ – and it’s causing "increased employee errors, decision fatigue, and intention to quit"News Research from Boston Consulting Group backs earlier studies in highlighting the negative cognitive impact of AI at work


