B2B Tech Future Focus - 2024
An annual report bringing to light what matters to IT decision-makers around the world and the future trends likely to dominate 2024
While 2023 is now firmly in the rear-view mirror, many of the trends that started there will continue to influence behaviors in 2024.
We surveyed 405 IT decision makers from across the globe in the final quarter of 2023 to find out what they’re most interested in, where their biggest concerns lie, and where they’re likely to allocate their budgets.
In this report, you will find insight on:
- How IT decisions are made, and by whom
- Who has control over the purse strings
- What CIOs, CISOs, and other top-level IT professionals really want from a vendor relationship.
Download this report for the big trends likely to dominate the conversation in 2024, as well as real-world insight about the products to watch from our in-house experts.
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
ITPro is a global business technology website providing the latest news, analysis, and business insight for IT decision-makers. Whether it's cyber security, cloud computing, IT infrastructure, or business strategy, we aim to equip leaders with the data they need to make informed IT investments.
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'It's slop': OpenAI co-founder Andrej Karpathy pours cold water on agentic AI hype – so your jobs are safe, at least for nowNews Despite the hype surrounding agentic AI, OpenAI co-founder Andrej Karpathy isn't convinced and says there's still a long way to go until the tech delivers real benefits.
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Nvidia CEO Jensen Huang says future enterprises will employ a ‘combination of humans and digital humans’ – but do people really want to work alongside agents? The answer is complicated.News Enterprise workforces of the future will be made up of a "combination of humans and digital humans," according to Nvidia CEO Jensen Huang. But how will humans feel about it?
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‘I don't think anyone is farther in the enterprise’: Marc Benioff is bullish on Salesforce’s agentic AI lead – and Agentforce 360 will help it stay top of the perchNews Salesforce is leaning on bringing smart agents to customer data to make its platform the easiest option for enterprises
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This new Microsoft tool lets enterprises track internal AI adoption rates – and even how rival companies are using the technologyNews Microsoft's new Benchmarks feature lets managers track and monitor internal Copilot adoption and usage rates – and even how rival companies are using the tool.
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Salesforce just launched a new catch-all platform to build enterprise AI agentsNews Businesses will be able to build agents within Slack and manage them with natural language
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The tech industry is becoming swamped with agentic AI solutions – analysts say that's a serious cause for concernNews “Undifferentiated” AI companies will be the big losers in the wake of a looming market correction
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Microsoft says 71% of workers have used unapproved AI tools at work – and it’s a trend that enterprises need to crack down onNews Shadow AI is by no means a new trend, but it’s creating significant risks for enterprises
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Is an 'AI' bubble about to pop?news The Bank of England warns of the risk of a market correction if enthusiasm for the technology wanes


