B2B Tech Future Focus - 2024
An annual report bringing to light what matters to IT decision-makers around the world and the future trends likely to dominate 2024
While 2023 is now firmly in the rear-view mirror, many of the trends that started there will continue to influence behaviors in 2024.
We surveyed 405 IT decision makers from across the globe in the final quarter of 2023 to find out what they’re most interested in, where their biggest concerns lie, and where they’re likely to allocate their budgets.
In this report, you will find insight on:
- How IT decisions are made, and by whom
- Who has control over the purse strings
- What CIOs, CISOs, and other top-level IT professionals really want from a vendor relationship.
Download this report for the big trends likely to dominate the conversation in 2024, as well as real-world insight about the products to watch from our in-house experts.
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The UK AI revolution: navigating the future of the intelligent enterpriseAs AI reshapes industries and societies, decision-makers in the UK face a critical choice: build a sovereign future or merely import it.
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Turning the UK AI revolution into a sovereign realityThe UK AI Revolution documentary series posed difficult questions about AI’s hype, control, and future. Now, IT leaders must find the architectural answers
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Workers are wasting half a day each week fixing AI ‘workslop’News Better staff training and understanding of the technology is needed to cut down on AI workslop
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Retailers are turning to AI to streamline supply chains and customer experience – and open source options are proving highly popularNews Companies are moving AI projects from pilot to production across the board, with a focus on open-source models and software, as well as agentic and physical AI
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Microsoft CEO Satya Nadella wants an end to the term ‘AI slop’ and says 2026 will be a ‘pivotal year’ for the technology – but enterprises still need to iron out key lingering issuesNews Microsoft CEO Satya Nadella might want the term "AI slop" shelved in 2026, but businesses will still be dealing with increasing output problems and poor returns.
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OpenAI says prompt injection attacks are a serious threat for AI browsers – and it’s a problem that’s ‘unlikely to ever be fully solved'News OpenAI details efforts to protect ChatGPT Atlas against prompt injection attacks
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Google DeepMind CEO Demis Hassabis thinks startups are in the midst of an 'AI bubble'News AI startups raising huge rounds fresh out the traps are a cause for concern, according to Hassabis
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OpenAI turns to red teamers to prevent malicious ChatGPT use as company warns future models could pose 'high' security riskNews The ChatGPT maker wants to keep defenders ahead of attackers when it comes to AI security tools
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AWS has dived headfirst into the agentic AI hype cycle, but old tricks will help it chart new watersOpinion While AWS has jumped on the agentic AI hype train, its reputation as a no-nonsense, reliable cloud provider will pay dividends
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AWS CEO Matt Garman says AI agents will have 'as much impact on your business as the internet or cloud'News Garman told attendees at AWS re:Invent that AI agents represent a paradigm shift in the trajectory of AI and will finally unlock returns on investment for enterprises.
