B2B Tech Future Focus - 2024
An annual report bringing to light what matters to IT decision-makers around the world and the future trends likely to dominate 2024


While 2023 is now firmly in the rear-view mirror, many of the trends that started there will continue to influence behaviors in 2024.
We surveyed 405 IT decision makers from across the globe in the final quarter of 2023 to find out what they’re most interested in, where their biggest concerns lie, and where they’re likely to allocate their budgets.
In this report, you will find insight on:
- How IT decisions are made, and by whom
- Who has control over the purse strings
- What CIOs, CISOs, and other top-level IT professionals really want from a vendor relationship.
Download this report for the big trends likely to dominate the conversation in 2024, as well as real-world insight about the products to watch from our in-house experts.
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
ITPro is a global business technology website providing the latest news, analysis, and business insight for IT decision-makers. Whether it's cyber security, cloud computing, IT infrastructure, or business strategy, we aim to equip leaders with the data they need to make informed IT investments.
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Everything we know about the Plex data breach so far
News Plex advised users to sign out of any connected devices that are currently logged in and enable two-factor authentication if they haven’t already.
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Mainframes are back in vogue
News Mainframes are back in vogue, according to research from Kyndryl, with enterprises ramping up hybrid IT strategies and generative AI adoption.
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Large enterprises could be wavering on AI adoption
News AI adoption rates have dipped, but it's probably nothing to worry about for IT leaders
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Businesses are being taken for fools with AI agents
Opinion AI agents are still not very good at their 'jobs', or at least pretty terrible at producing returns on investment – yet businesses are still buying into the hype.
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Google boasts that a single Gemini prompt uses roughly the same energy as a basic search – but that’s not painting the full picture
News Google might claim that a single Gemini AI prompt consumes the same amount of energy as a basic search, but it's failing to paint the full picture on AI's environmental impact.
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Mistral AI wants businesses to make new memories with Le Chat
News The company hopes new functionality and Connection Partners will broaden business appeal
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Salesforce CEO Marc Benioff says the company has cut 4,000 customer support staff for AI agents so far
News The jury may still be out on whether generative AI is going to cause widespread job losses, but the impact of the technology is already being felt at Salesforce.
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This Stanford study shows AI is starting to take jobs – and those identified as highest risk are eerily similar to a recent Microsoft study
News AI may already be impacting early-career jobs, particularly roles featuring tasks that can be automated like software developers or customer service, according to Stanford researchers.
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Jensen Huang says 'the AI race is on' as Nvidia shrugs off market bubble concerns
News The Nvidia chief exec appears upbeat on the future of the AI market despite recent concerns
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Meta’s chaotic AI strategy shows the company has ‘squandered its edge and is scrambling to keep pace’
Analysis Does Meta know where it's going with AI? Talent poaching, rabid investment, and now another rumored overhaul of its AI strategy suggests the tech giant is floundering.