B2B Tech Future Focus - 2024
An annual report bringing to light what matters to IT decision-makers around the world and the future trends likely to dominate 2024


While 2023 is now firmly in the rear-view mirror, many of the trends that started there will continue to influence behaviors in 2024.
We surveyed 405 IT decision makers from across the globe in the final quarter of 2023 to find out what they’re most interested in, where their biggest concerns lie, and where they’re likely to allocate their budgets.
In this report, you will find insight on:
- How IT decisions are made, and by whom
- Who has control over the purse strings
- What CIOs, CISOs, and other top-level IT professionals really want from a vendor relationship.
Download this report for the big trends likely to dominate the conversation in 2024, as well as real-world insight about the products to watch from our in-house experts.
Get the ITPro daily newsletter
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
ITPro is a global business technology website providing the latest news, analysis, and business insight for IT decision-makers. Whether it's cyber security, cloud computing, IT infrastructure, or business strategy, we aim to equip leaders with the data they need to make informed IT investments.
For regular updates delivered to your inbox and social feeds, be sure to sign up to our daily newsletter and follow on us LinkedIn and Twitter.
-
‘A complete accuracy collapse’: Apple throws cold water on the potential of AI reasoning – and it's a huge blow for the likes of OpenAI, Google, and Anthropic
News Apple published a research paper on the effectiveness of AI 'reasoning' models - and it seriously rains on the parade of the world’s most prominent developers.
-
Questions raised over AI’s impact as studies tout conflicting adoption outcomes
News Two reports highlight the difficulty of judging the impact of AI on jobs, productivity, and wages
-
Sick and tired of spreadsheets? Perplexity’s new tools can help with that
News Perplexity Labs is available now for Pro subscription users
-
Meta faces new ‘open washing’ accusations with AI whitepaper
News The tech giant has faced repeated criticism for describing its Llama AI model family as "open source".
-
Agentic AI is coming for customer service jobs
News A report from Cisco shows the agentic AI shift is coming “faster than anyone anticipated”
-
“Public trust has become the new currency for AI innovation”: Why SAS is ringing the alarm bell on AI governance for enterprises
News Demonstrating responsible stewardship of AI could be the key differentiator for success with the technology, rather than simply speed of adoption
-
SAS wants its AI agents to supercharge workers, not replace them
SAS has announced a new agentic AI service aimed at helping enterprises deploy agents alongside domain-specific AI models.
-
Gartner Top Strategic Technology Trends for 2025: Agentic AI