Gartner CRM: Customer relationship management not about technology
News
By Nicole Kobie
published Analyst firm tells conference attendees that CRM is a vital aspect of business strategy which needs a company-wide vision and cultural support to sustain it.
![](https://cdn.mos.cms.futurecdn.net/NNArNgi5ymQPPU9TxEsCdg-320-80.gif)
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