Gartner CRM: Customer relationship management not about technology
Analyst firm tells conference attendees that CRM is a vital aspect of business strategy which needs a company-wide vision and cultural support to sustain it.


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Freelance journalist Nicole Kobie first started writing for ITPro in 2007, with bylines in New Scientist, Wired, PC Pro and many more.
Nicole the author of a book about the history of technology, The Long History of the Future.
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Box reveals new AI capabilities at BoxWorks 2025
News Extract and Automate will help businesses make better use of their data, the cloud company claims
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Big tech CEOs are fueling the fire of AI confusion
Opinion Mixed messaging on the effectiveness of AI only raises fears that the technology will steal human jobs