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Gartner CRM: Customer relationship management not about technology

Analyst firm tells conference attendees that CRM is a vital aspect of business strategy which needs a company-wide vision and cultural support to sustain it.

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By Nicole Kobie

published 7 March 2007

in News

Gartner

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Nicole Kobie

Freelance journalist Nicole Kobie first started writing for ITPro in 2007, with bylines in New Scientist, Wired, PC Pro and many more.

Nicole the author of a book about the history of technology, The Long History of the Future.

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