Gartner CRM: Customer relationship management not about technology
Analyst firm tells conference attendees that CRM is a vital aspect of business strategy which needs a company-wide vision and cultural support to sustain it.


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Freelance journalist Nicole Kobie first started writing for ITPro in 2007, with bylines in New Scientist, Wired, PC Pro and many more.
Nicole the author of a book about the history of technology, The Long History of the Future.
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Windows 10: Six essential steps IT teams should take over the next two months
Industry Insights With Windows 10 support ending soon, IT leaders must act now to mitigate risk
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New chapter, same partners: Keeping the channel aligned with change
Industry Insights How to maintain strong channel partnerships amid evolving strategies and market change