Google increases search market share
Unsurprisingly, Google has extended its lead in the US search market.


Google has managed to add to its already dominant search market share, as rival Yahoo slid slightly last month.
In the US in March, Google held 63.7 per cent of the market, up from 63.3 per cent in February, according to stats from comScore. Yahoo slipped slightly from 20.6 per cent to 20.5 per cent.
Microsoft held just 8.3 per cent, followed by Ask at 3.8 per cent and AOL at 3.7 per cent.
Americans used such search engines 14.3 billion times in March, up nine per cent on February at least partially explained by the shorter month.
Google might be leading in search, but its move into other web areas has created privacy and copyright concerns.
Get the ITPro daily newsletter
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
Freelance journalist Nicole Kobie first started writing for ITPro in 2007, with bylines in New Scientist, Wired, PC Pro and many more.
Nicole the author of a book about the history of technology, The Long History of the Future.
-
Huawei MatePad Pro 13.2 PaperMatte (2025) review
Reviews No Google, an awkward keyboard, and an AI-heavy camera are the only issues with Huawei's beautiful MatePad Pro
-
Does computer vision have strong business potential?
Computer vision is a technology that allows machines to ‘see’ – and it’s already transforming the way industries such as manufacturing and healthcare work.
-
Google looks to shake up the way the tech industry classifies skin tones
News The tech giant is pursuing better ways to test for racial bias in tech products
-
DuckDuckGo vs. Google: Privacy or popularity?
Vs Google may reign as king, but it’s not the only option in the world of search
-
How to change your search engine in Microsoft Edge
Tutorials If you'd rather search through Google than Bing, here's how to change your default search provider in Windows 10's new browser
-
Google's top 2014 search trends revealed
News Google 2014 trends have been unveiled, and include the year’s biggest sporting events, tech releases, cat stats and more
-
Google declares Amazon its biggest search rival
News Google has dubbed Amazon its biggest rival above other traditional search engine companies
-
EU demands more concessions from Google over search dominance
News Google gets another chance to end probe
-
Bing's search now includes academic research
News Scholarly articles will also be featured in Microsoft's Cortana Personal Assistant
-
UK demands EU drops right to be forgotten law
News The government has asked for the right to be forgotten law to be removed from new European Union data protection laws