Record iPhone, Mac sales boost Apple's profit
Apple hits $9.87 billion revenue and $1.67 billion profit off the back of record Mac and iPhone sales.


Apple managed to sell more Mac computers and iPhones than ever, boosting its revenue by 25 per cent to $9.87 billion and giving it record profit.
Apple sold 17 per cent more Macs than the same quarter last year, with 3.05 million leaving shelves when the PC sales market is mostly flat. The number of iPhones sold jumped seven per cent to 7.4 million, while iPods fell off eight per cent to 10.2 million.
"We are thrilled to have sold more Macs and iPhones than in any previous quarter," said Steve Jobs, Apple's chief executive, in a statement. "We've got a very strong lineup for the holiday season and some really great new products in the pipeline for 2010."
Net quarterly profit rose to a record $1.67 billion from $1.14 billion, while quarterly gross margins rose to 36.6 per cent from 34.7 per cent.
Peter Oppenheimer, Apple's chief financial officer, said in a statement: "For the full year, we grew revenue by 12 per cent and net income by 18 per cent in extraordinarily challenging times."
For the next quarter, the first of 2010, he predicted revenue would increase to between $11.3 billion and $11.6 billion.
Analysts agree
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
Oppenheimer wasn't the only one being optimistic.
Jane Snorek, analyst at First American Funds, told Reuters: "These are huge numbers tonight. Apple is probably the best growth story in tech, maybe one of the best growth stocks in the market. I bet this stock can go to $250 in six to nine months."
"This makes me think Apple will have a great Christmas," she added.
Others said this showed that the looming arrival of Microsoft's next OS Windows 7 wasn't putting Apple off. "The number of Macs sold shows that Windows 7 has not been a threat to the Apple franchise," Shannon Cross of Cross Research told Reuters. "These are phenomenal results."
Freelance journalist Nicole Kobie first started writing for ITPro in 2007, with bylines in New Scientist, Wired, PC Pro and many more.
Nicole the author of a book about the history of technology, The Long History of the Future.
-
Everything we know about the Plex data breach so far
News Plex advised users to sign out of any connected devices that are currently logged in and enable two-factor authentication if they haven’t already.
-
Mainframes are back in vogue
News Mainframes are back in vogue, according to research from Kyndryl, with enterprises ramping up hybrid IT strategies and generative AI adoption.
-
The Apple Mac Mini M4 is an affordable powerhouse that's perfect for any office desk – and it's also utterly adorable
Reviews A changed design, an M4 chip, and more value for money, this is probably the best mini PC available right now
-
You will not believe the battery life on the Apple MacBook Pro 14in M4
Reviews A MacBook to outlast them all – the Pro comes with a cool design, intelligent features, and 20 hours of battery life
-
Apple’s ‘carbon neutral’ Mac Mini is small and compact, but packs a mighty punch with the new M4 chips
News With a pint-sized footprint only half the size of its M2 predecessor, the M4 and M4 Pro edition of the Mac Mini promises to bring an unprecedented size-to-performance ratio
-
Apple 24in iMac (Apple M1, 2021) review: Apple’s iconic desktop all-in-one, reborn
Reviews The smaller iMac switches to Apple silicon and gains a completely new appearance
-
Apple unveils M1-powered iPad Pro and iMac at April 2021 event
News The new Apple Silicon hardware will be available to order from April 30
-
Apple iMac Pro review: The return of the king
Reviews Apple regains its place as the big dog of enterprise workstations
-
Apple iMac 21.5in (2019) review: Return of the (improved) Mac
Reviews Internal upgrades aside, this iMac is an homage to everyone's favourite all-in-one
-
Apple iMac 27in 5K (2019) review: Two feet of pure class
Reviews Apple’s latest big-screen iMac delivers the goods where it counts