Apple breaks three billion app downloads

Apple has continued to break records with its App Store, announcing that it has now had over three billion downloaded since its launch.

The App Store took the mobile world by storm when it opened in July 2008 and it now has 115,000 apps available for users.

Steve Jobs, Apple's chief executive, has laid down the gauntlet for other companies to attempt to reach its dizzy heights of popularity, referring to its success as "like nothing we've ever seen before."

"The revolutionary App Store offers iPhone and iPod touch users an experience unlike anything else available on other mobile devices, and we see no signs of the competition catching up anytime soon," he said in a statement.

The company made its statement about the app store success on the same day that Google launched its own "superphone," the Nexus One, which is being touted as the next possible iPhone killer.

Jennifer Scott is a former freelance journalist and currently political reporter for Sky News. She has a varied writing history, having started her career at Dennis Publishing, working in various roles across its business technology titles, including ITPro. Jennifer has specialised in a number of areas over the years and has produced a wealth of content for ITPro, focusing largely on data storage, networking, cloud computing, and telecommunications.

Most recently Jennifer has turned her skills to the political sphere and broadcast journalism, where she has worked for the BBC as a political reporter, before moving to Sky News.