Timeline: The Apple App Store's first year
We take a look at the brief history of Apple’s App Store on the day it turns one.


The Apple App Store today celebrates its first birthday so here at IT PRO we decided to take a look back at the past year and the achievements of the famous application supermarket.
The launch
The App Store was officially launched a year ago as part of the major iPhone 3G launch. At the time it only contained a modest 500 applications, but still managed to have 10 million downloads in its first weekend.
Controversy
It didn't take long for apps to start getting headlines, be it the developers themselves or some questionable applications.
This kicked off with the "I am rich" application, launched in August 2008. By paying $1,000, you could get an icon on your phone pointing out you were rich. One person downloaded the app, and it was pulled the very next day.
In March 2009, the app developers came under the spotlight when many complained via developer web forums that they had not been paid for their work. Some claimed to be owed thousands of pounds and many looked to take legal action against the company. As the story became better known, Apple settled its accounts.
Get the ITPro daily newsletter
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
In April 2009, the "baby shaker" app was pulled following complaints. It was a surprise that an app where you shook your phone until the baby on the screen died even made it through the approval process but unsurprisingly it didn't last long.
Success
Regardless of the controversy, the App Store hit a major milestone in April 2009 when the number of downloads hit one billion. The number of applications also rose from the initial 500 to 35,000 as more and more developers got involved.
Competitors
The App Store has influenced many other vendors to follow suit and during its first year, Nokia announced it would be releasing the Ovi Store. An Android store was also launched and Palm is also planning one to coincide with the release of its new Pre device.
A year on?
The App Store continues to be the major player in this market with more applications being added everyday. We wish it happy birthday and wait to see if it will emulate its first year's success with the new iPhone 3GS.
Jennifer Scott is a former freelance journalist and currently political reporter for Sky News. She has a varied writing history, having started her career at Dennis Publishing, working in various roles across its business technology titles, including ITPro. Jennifer has specialised in a number of areas over the years and has produced a wealth of content for ITPro, focusing largely on data storage, networking, cloud computing, and telecommunications.
Most recently Jennifer has turned her skills to the political sphere and broadcast journalism, where she has worked for the BBC as a political reporter, before moving to Sky News.
-
The IT industry’s shift to circular, low-carbon solutions
Maximize your hardware investment and reach your sustainability goals with HP’s Renew Solutions
-
Lenovo ThinkPad X9 14 Aura Edition review
Reviews This thin and light ultraportable will draw you in with its vibrant screen – but it isn't as powerful as some of its competitors
-
Google toughens enforcement of 30% revenue share with developers
News Reports indicate the updates could come as soon as next week
-
Presidential campaign apps serve as data collection tools
News Campaign apps give access to users’ contacts, approximate location, Bluetooth and more
-
Best iPhone apps for 2019
Best Get the most out of the new range of iPhones with the top business, productivity and collaboration apps
-
Apple outlines plan to take smaller revenue cut from ‘reliable’ apps
News Apps of any kind will also be eligible to offer subscriptions soon
-
Apple appoints Jeff Williams as COO
News Phil Schiller’s responsibilities expand to include management of App Store across platforms
-
Apple App Store: Top 10 reasons why apps are rejected
News Developers get guidance on how the approval process works
-
Five years of app stores, and software has changed forever
In-depth Apple's pioneering App Store has changed the way consumers buy software. And businesses are following.
-
Apple beefs up iCloud security
News Two-step verification for Apple ID users on iCloud, App Store and iTunes.