iPad ‘almost exclusively’ responsible for tablet surge


The tablet market surged by a massive 45 per cent in the third quarter of 2010, thanks to the excitement surrounding Apple's iPad.

This was the conclusion of a new report from IDC, which claimed the global growth of the latest device trend fell squarely at Apple's door.

The third quarter saw 4.8 million tablets shipped up from 3.3 million in Q2 of which 4.2 million were iPads. This translated into an 87.4 per cent market share worldwide for Steve Jobs' company.

The remainder of shipped tablets were primarily Android-based devices such as Samsung's Galaxy Tab.

IDC expected overall tablet sales in 2010 to break through the 17 million mark, but Susan Kevorkian, research director of mobile connected devices at IDC, said the future had an even brighter outlook.

"The media tablet market's rapid evolution will continue to accelerate in 4Q10 and beyond with new product and service introductions, channel expansion, price competition and experimentation with new use cases among consumers and enterprises," she said.

The research focused on media tablets rather than tablet PCs, which IDC defined as devices with colour displays, larger than five inches but smaller than 14in, which run on lightweight operating systems such as Android or iOS.

January saw a plethora of new tablets launched at the annual Consumer Electronics Show (CES) held in Las Vegas. We got video footage of ASUS' latest launches on their premiere in the UK click here to watch.

Jennifer Scott

Jennifer Scott is a former freelance journalist and currently political reporter for Sky News. She has a varied writing history, having started her career at Dennis Publishing, working in various roles across its business technology titles, including ITPro. Jennifer has specialised in a number of areas over the years and has produced a wealth of content for ITPro, focusing largely on data storage, networking, cloud computing, and telecommunications.

Most recently Jennifer has turned her skills to the political sphere and broadcast journalism, where she has worked for the BBC as a political reporter, before moving to Sky News.