UK mobile users could save £6bn my switching tariffs, claims report

Graph analysis

Nearly three quarters (74 per cent) of the UK's mobile phone users are signed up to the wrong tariff, which is costing them 6 billion a year, research shows.

According to a new report by mobile price comparison site,, this figure is 1.1 billion higher than last year.

The reason for this, claims, is because end users are rushing to adopt smartphones without making sense of the call and data allowances offered by different providers first.

The site claims, if users took the time to find a deal that matched their actual usage patterns, they could save around 4.32 billion a year.

For instance, it claims 12 million people are signed up to contracts that are far too big for them, and could save over 2 billion by swapping to a tariff that offers a smaller number of calls and a lower data allowance.

Meanwhile, eight million could save 1.14 billion by moving to a plan with a smaller data allowance.

It is also claimed that eight million users are tied to contracts that are insufficient for their mobile needs, and wasting 1.66 billion on penalties when they exceed their allowances.

Dr Stelios Koundouros, founder of, said: "A tariff diet' could save the UK billionsbut at a personal level, the right solution for you depends on the precise mismatch between your usage and tariff."

Caroline Donnelly is the news and analysis editor of IT Pro and its sister site Cloud Pro, and covers general news, as well as the storage, security, public sector, cloud and Microsoft beats. Caroline has been a member of the IT Pro/Cloud Pro team since March 2012, and has previously worked as a reporter at several B2B publications, including UK channel magazine CRN, and as features writer for local weekly newspaper, The Slough and Windsor Observer. She studied Medical Biochemistry at the University of Leicester and completed a Postgraduate Diploma in Magazine Journalism at PMA Training in 2006.