IT Pro is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more

Virgin pulls viral web marketing campaign

Competition pulled after Virgin finds out web users are more disturbed than it thought

Virgin Money has pulled out of a viral marketing campaign after internet users proved a little too forthright in their responses.

The company approached offbeat humour web site b3ta.com with a plan to kick off a viral marketing campaign using the web sites weekly image challenge competition. Each week members submit photoshopped photos around a theme, such as 'Very Old Superheroes' or 'New Road Signs'.

Virgin sponsored an image challenge and asked b3ta users to come up with ideas that would illustrate the value of 'saying yes', in line with the company's current advertising campaign. Prizes such as a Sony PlayStation were offered for the winning entry.

But the competition was quickly pulled after hundreds of suggestions were sent in, some bordering on the obscene.

"Yep, they pulled the challenge, yep; they were told before they opened it exactly how it would play out; yep, they asked us to delete it and yep, I think the whole thing is funny," said Rob Manuel, who runs the site, in a message board posting on the site.

Some of the entries included doctored pictures of the two Soham murder victims, estate agents boards with 'Virgin Repossessions' and an image of Branson urinating on Manuel, the site's owner.

'The site is known for its cutting edge creativity and some of the ideas were extremely clever," said a Virgin Money spokesman.

Featured Resources

2023 Strategic roadmap for data security platform convergence

Capitalise on your data and share it securely using consolidated platforms

Free Download

The 3D trends report

Presenting one of the most exciting frontiers in visual culture

Free Download

The Total Economic Impact™ of IBM Cloud Pak® for Watson AIOps with Instana

Cost savings and business benefits

Free Download

Leverage automated APM to accelerate CI/CD and boost application performance

Constant change to meet fast-evolving application functionality

Free Download

Most Popular

What's powering Britain’s fibre broadband boom?
Network & Internet

What's powering Britain’s fibre broadband boom?

3 Feb 2023
Dutch hacker steals data from virtually entire population of Austria
data breaches

Dutch hacker steals data from virtually entire population of Austria

26 Jan 2023
Windows 10 users locked out of devices by unskippable Microsoft 365 advert
bugs

Windows 10 users locked out of devices by unskippable Microsoft 365 advert

3 Feb 2023