Lisa Sparks

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Lisa D Sparks is an experienced editor and marketing professional with a background in journalism, content marketing, strategic development, project management, and process automation. Her career highlights include SEO content development for leading content development efforts for managed service providers representing vendors such as Cisco, Microsoft, and Veeam; managing a company-wide initiative to categorize all acronyms in a highly specialized industry; and creating streamlined systems that cut days out of weekly administrative tasks.

She holds certifications in agile project management from the Project Management Institute and Strategic Development from McKinsey and Company. She loves working with teams and leading by example through her commitment to integrity and open communication. She values diversity and she understands the rewards that varied perspectives and experiences bring to the table.

She has provided journalism, blog writing, and IT marketing leadership for top brands such as Constant Contact, TD Synnex, and Cisco. Her area of expertise include telling the stories of the people, technology, and trends in semiconductors, data centers, and AI.

Lisa remains curious about many topics in tech and beyond. She enjoys exploring answers and better questions about our world. She is bilingual, speaking and writing fluent English while continuing to practice and develop communication skills in Spanish. She is also founder and editor of Digital Infrastructure News and Trends (DINT) a weekday newsletter at the intersection of tech, race, and gender.

Latest articles by Lisa Sparks

A glowing hologram of a chatbot head, in the shape of a speech bubble floating above a cube in a CGI landscape.

The pros and cons of chatbots for customer service

By Lisa Sparks published 30 April 24

In-depth As IT leaders evaluate the risks and rewards of chatbots in customer service, user experience will have to be balanced against potential productivity gains

In-depth

The heat vents of a data center in the foreground, with two large wind turbines visible in the background to show green renewable being used at a green data center.

What is a green data center and why are they attracting big investment?

By Lisa Sparks published 19 February 24

In-depth As compute demands increase, green data centers offer a sustainable path for workload expansion

In-depth

A CGI render of a shield in a box representing an air gap, surrounded by points of red and blue light representing data transfer. The render is viewed from an isometric angle and the shield is orange.

What is an air gap and why do security teams use them?

By Lisa Sparks published 5 February 24

Explainer Air gaps remain a go-to resource in the cyber security arsenal, yet experts warn these systems aren’t inherently unbreachable

Explainer

An endless mirror reflection with purple LEDs around the frame, to represent deep tech.

What is deep tech?

By Lisa Sparks published 10 January 24

Explainer What is deep tech, how are investors involved, and what does deep tech mean when it comes to AI and quantum computing?

Explainer

A photo of a silhouette of a hand holding a gavel is in the foreground, with a futuristic mesh of blue lines in the background

Do Big Tech fines make a difference?

By Lisa Sparks published 13 December 23

In-depth Current data privacy laws mean Big Tech fines often equate to a just fraction of revenue

In-depth

A hand holding a .5 cm x 7.5 cm x 2 mm piece of silica glass used for glass data storage against a black background.

How close is glass data storage to scaled enterprise use?

By Lisa Sparks published 30 November 23

In-depth With Microsoft’s Project Silica, quartz glass data storage shows its potential for hyperscale data centers

In-depth

Image of the sky with a single cloud in the middle. Overlaid is some binary code in white and arrows pointing up and down, denoting a digital exchange of data

How to embark on your cloud repatriation journey

By Lisa Sparks published 9 November 23

In-depth Cloud repatriation can be costly, so firms have to carefully consider whether they’ll come out on top in the long run

In-depth

The top three most likely reasons for a cloud outage

By Lisa Sparks published 31 October 23

In-depth Cloud service providers experience outages affecting customers around the world, but there are ways to detect, track, and report them so they can be avoided in the future

In-depth

Will Nvidia's AI dominance shake up the public cloud ‘big three’?

By Lisa Sparks published 26 October 23

In-depth Nvidia continues to make strategic moves to partner with and compete against the largest cloud service providers, with AWS in danger of losing ground

In-depth

Emergency failure red light in data center with servers. 3D rendered illustration.

Getting your data centers AI-ready

By Lisa Sparks published 16 October 23

In-depth With the explosion of interest in generative AI and LLMs, how can businesses adapt their existing IT infrastructure?

In-depth