Latest articles by Ross Kelly
How Google will use Gemini and multimodal AI to “flex its AI native muscles” in 2024 – and why it could seize Microsoft’s market lead
Analysis Google Gemini is more than a rebrand – it’s the culmination of years’ worth of work to become a truly AI-native hyperscaler
Apple is working on an AI coding tool similar to GitHub Copilot - and it could be a game changer for its generative AI ambitions
News The AI coding tool from Apple will function in a similar way to GitHub Copilot, and would mark a major foray into the generative AI race for the tech giant
Cisco to cut 5% of its global workforce despite a “solid Q2 performance”
News Cisco is the latest in a string of major tech firms to cut staff in a bid to reduce expenditures and weather challenging economic conditions
Microsoft wants to help customers improve sustainability, so it’s betting on its Copilot AI assistant to help them reach targets
News Microsoft said customers can leverage its Copilot AI assistant to gain detailed insights on sustainability metrics throughout their journey to net zero
Google’s Gemini rebrand shows it’s not afraid to go back to the drawing board to secure generative AI success
Analysis Google announced Bard and Duet AI will be rebranded to ‘Gemini’ as the tech giant looks to create a more concise, aligned brand appeal for its generative AI toolkit
That electric toothbrush DDoS story you saw might have been a case of mistranslation
News The plausibility of claims originating from an interview in a Swiss newspaper have been called into question
AI PCs are set to surge in popularity in 2024, but vendors might find it hard to differentiate offerings
News AI PCs are moving beyond the hype stage as analysts forecast significant signs of growth in this rapidly emerging market
Cisco just launched Motific, its first SaaS product aimed at supporting generative AI deployments
News Cisco said Motific will help customers deploy generative AI tools faster, and more effectively
Generative AI helped Meta get its mojo back
Analysis Meta rapidly pivoted from metaverse plans to hop on the generative AI bandwagon, and it's been a roaring success so far
Tech layoffs in 2024 show the ‘year of efficiency’ is here to stay, it just won't be quite as ruthless
In-depth Tech layoffs in 2024 appear to be gathering momentum, with a host of major firms shedding staff just weeks into the new year - should we be worried?
SAP treads a fine line with restructuring plans amid generative AI push
Analysis SAP said it plans to integrate generative AI tools heavily within operations, but has been keen to emphasize this won’t equate to mass job cuts
Inside Wasabi’s plans to "revolutionize” cloud storage with its ambitious Curio AI acquisition
News Wasabi CEO David Friend told ITPro the acquisition could herald a step change in the use of AI to simplify cloud storage
Women in tech are being forced out of work by the ‘motherhood penalty’
News 40% of women in tech leave the industry over care responsibilities, harming retention rates and businesses
Satya Nadella says Microsoft and OpenAI have a “pro-competition partnership” – regulators aren't so sure
Analysis The relationship between Microsoft and OpenAI is beneficial to the broader AI industry, according to Satya Nadella, despite lingering doubts among regulators on both sides of the Atlantic
Sundar Pichai’s “ambitious goals” for Google in 2024 rest on yet more layoffs as firm cuts hundreds of jobs
News Sundar Pichai said the company needs to begin “removing layers” to drive velocity in key business areas
New Microsoft Copilot updates target individual users, small businesses with ‘Pro’ subscription tier and cheaper pricing
News Microsoft Copilot Pro will be available for individual users while the expansion of Copilot for Microsoft 365 will reduce price ranges for smaller enterprises
There's officially no escape from AI PCs
Analysis Manufacturers clearly view AI PCs as a way to overcome recent revenue slumps and load devices with new productivity-enhancing features
Google Cloud just waived data transfer fees for customers, and took a big swipe at Microsoft in the process
News Google Cloud data transfer changes mean customers can swerve big fees and easily switch providers, but there’s a catch for those seeking a multi-cloud approach
23andMe data breach response has been a public relations disaster as it blames customers for data breach
News 23andMe hit back at customers affected by a recent data breach with suggestions they’re at fault
"Ill-informed" EU lawmakers risk blurring the definition of open source in Cyber Resilience Act
News Industry figures have criticized wording of the EU’s flagship cyber security resilience legislation, suggesting it shows a disregard for open source principles
OpenAI and Microsoft's regulatory probes explained
Analysis Regulators are concerned that OpenAI's relationship with Microsoft could constitute a merger, prompting initial probes in the EU, US, and UK in recent months
MoD IT vulnerabilities a serious national security risk, experts warn
News The Ministry of Defence (MoD) isn’t the only government department with poor security posture, new data shows, with dozens of systems at critical risk of attacks
Perplexity AI, a startup that just raised $73.6 million from Nvidia and Databricks, wants to take on Google's search engine dominance
News Perplexity AI looks to position itself as a challenger to Google in the search industry, but despite rapid growth in 2023 the odds could be stacked against it
