Ross Kelly
Ross Kelly is ITPro's News & Analysis Editor, with a keen interest in cyber security, business leadership and emerging technologies.
He graduated from Edinburgh Napier University in 2016 with a BA (Hons) in Journalism, and joined ITPro in 2022 after four years working in technology conference research.
In his spare time, Ross enjoys cycling, walking and is an avid reader of history and non-fiction.
You can contact Ross at ross.kelly@futurenet.com or on Twitter and LinkedIn.
Latest articles by Ross Kelly
![Mark Benioff speaking at Salesforce's Dreamforce 2023 conference in San Francisco, USA.](https://cdn.mos.cms.futurecdn.net/ASfKLTqUJPgV8TnPng4ZSE-320-80.jpg)
Dreamforce 2023: Benioff says generative AI needs a ‘trust revolution’
By Ross Kelly published
News Salesforce wants to do things “very, very differently” with responsible AI innovation, Marc Benioff told Dreamforce 2023 attendees
![Sam Altman close-up headshot on stage while giving a speech in Paris](https://cdn.mos.cms.futurecdn.net/krNjRzGkbyzUEoeJxbNM9f-320-80.jpg)
OpenAI's Sam Altman: Hallucinations are part of the “magic” of generative AI
By Ross Kelly published
News The OpenAI chief said there is value to be gleaned from hallucinations
![Salesforce logo displayed at the Moscone Center in San Francisco for Dreamforce 2023](https://cdn.mos.cms.futurecdn.net/RdGm7mTc9x5ZErp3awmzBC-320-80.jpg)
Salesforce and Google confirm Workspace integration in partnership extension
By Ross Kelly published
News The integration of Salesforce and Google Workspace aims to allow users to harness data from both platforms and drive productivity
![Salesforce logo on the New York offices](https://cdn.mos.cms.futurecdn.net/CbwWbXQSi9K5uSPVF38TaH-320-80.jpg)
Salesforce launches Einstein Copilot in sweeping update to AI assistant
By Ross Kelly published
News Salesforce’s Einstein AI assistant is set for a major overhaul
![Several green locked padlocks surrounding one orange unlocked padlock](https://cdn.mos.cms.futurecdn.net/whPJc65oQLRkoJomfojyEd-320-80.jpg)
Zero trust is about more than security – it's the foundation for digital transformation
By Ross Kelly published
In-depth Businesses are waking up to the potential of leveraging data insights for more than just network security
![Toyota logo pictured outside the Japanese car maker's headquarters in Tokyo, Japan.](https://cdn.mos.cms.futurecdn.net/uA28QY8bdyYK55RqhffdiP-320-80.jpg)
Server maintenance blunder shut down 14 Toyota manufacturing plants, firm admits
By Ross Kelly published
News The system failure marks the third IT-related blunder for Toyota in the space of six months
![Microsoft logo seen through a gap in a red metal bridge](https://cdn.mos.cms.futurecdn.net/xVnFynqxiRJmCYJnuWeAR3-320-80.jpg)
Microsoft reveals 2021 crash dump led to US State Department hacks
By Ross Kelly published
News The series of security mishaps and unidentified bugs led to a major security breach for US government agencies
![Brain hovering above a chip on a motherboard, denoting AI and hardware](https://cdn.mos.cms.futurecdn.net/bAGM7vLtC3xkReh7yQwtVa-320-80.jpg)
In-house AI training "insufficient" for supporting business goals, report claims
By Ross Kelly published
News An increased focus on training and upskilling to accommodate for AI tools will be vital for organizations moving forward
![The Slack platform on a laptop computer and the company logo on a smartphone](https://cdn.mos.cms.futurecdn.net/XjCcYzdwig8hKBBHBUvvgN-320-80.jpg)
What you need to know about Slack’s new AI collaboration features
By Ross Kelly published
News New automation features and AI-powered tools positions Slack as a powerful collaboration platform
![Marc Benioff, co-chief executive officer of Salesforce.com Inc., speaks during a keynote at the 2022 Dreamforce conference in San Francisco, California](https://cdn.mos.cms.futurecdn.net/S3V2aWgdBG6zFQvisV3tf5-320-80.jpg)
Why you need to pay attention to Salesforce Dreamforce 2023
By Ross Kelly published
Analysis Salesforce plans on becoming the go-to AI-powered CRM, according to Marc Benioff, but how does it plan to deliver?
![A close up photo of the side of a dark blue conference booth with a glowing neon IBM sign on the side](https://cdn.mos.cms.futurecdn.net/rSLpVvmLYDC6iry7xEeD93-320-80.jpg)
IBM customers face up to 29% increase in cloud costs from January 2024
By Ross Kelly published
News Customers in the company's Sao Paolo region will be worst hit by the price hike
![WANdisco logo in a white rectangle with rounded corners, against an orange background](https://cdn.mos.cms.futurecdn.net/zou54gF3qVbDRiZsywbxkJ-320-80.jpg)
Will WANdisco’s ‘Cirata’ rebrand mend its damaged reputation?
By Ross Kelly published
News The company looks to embark on a new phase of growth and rebuild customer trust
![Email symbols imposed on a digital themed background](https://cdn.mos.cms.futurecdn.net/nBjdvCuKQbc8qQzRGWiVge-320-80.jpg)
Incorrectly copying people into emails could get you fined under new ICO guidelines
By Ross Kelly published
News New guidance from the UK’s data regulator will help prevent unnecessary exposure of personal information in bulk email chains
![A smartphone with the VMware logo displayed on screen, in front of a green background with another VMware logo displayed](https://cdn.mos.cms.futurecdn.net/ArHFvh9Ys8fpKq8shsWGC8-320-80.jpg)
VMware Aria: CISA warns customers to immediately patch products
By Ross Kelly published
News The disclosure marks the third critical vulnerability in as many months for VMware
![UK National Grid's electricity supply infrastructure setup in Rayleigh](https://cdn.mos.cms.futurecdn.net/is3pcPsmGBkcWcRBT3dhxR-320-80.jpg)
National Grid exploring cyber honeypots in bid to mitigate rising threats
By Ross Kelly published
News Honeypots are by no means a new technique, but they are helping firms identify and mitigate cyber threats
![The Microsoft Teams logo on a smartphone around stationary](https://cdn.mos.cms.futurecdn.net/48N8u88jYWrCuhouwEZSpP-320-80.jpg)
Microsoft to unbundle Teams in attempt to stave off EU antitrust battle
By Ross Kelly published
News The concessions could bring to a close the long-running spat between Microsoft, regulators, and industry competitors such as Slack
![Illuminated Google Cloud logo displayed at day 2 of the GSMA Mobile World Congress at Fira Barcelona](https://cdn.mos.cms.futurecdn.net/YMH7r2ZYRRKrM5EQy5BChc-320-80.jpg)
Google Cloud Next 2023: All the day-two announcements
By Ross Kelly last updated
Live Blog Keep tabs on all the day-two announcements from Google Cloud Next 2023
![Brain hovering above a chip on a motherboard, denoting AI and hardware](https://cdn.mos.cms.futurecdn.net/bAGM7vLtC3xkReh7yQwtVa-320-80.jpg)
Software engineers must embrace generative AI or risk job progression, Gartner says
By Ross Kelly published
News Leaders will be expected to embrace more nuanced skills related to generative AI as its popularity builds
![Google Cloud logo on a sign atatched to a bamboo-looking wall at Web Summit 2022](https://cdn.mos.cms.futurecdn.net/fdqqiPM7UcD6tW2QkAaR5R-320-80.jpg)
Google’s Duet AI targets legacy software revolution
By Ross Kelly published
News Google is hoping to eliminate the pain involved in refactoring code in legacy software into more modern programming languages
![Duet AI: Google Cloud logo illuminated at the Hannover Messe industrial technology fair in Hanover](https://cdn.mos.cms.futurecdn.net/LHMCFvophyfCkYjdR5FLA9-320-80.jpg)
Google’s Duet AI can now attend meetings so you don’t have to
By Ross Kelly published
News New AI features bring automatic meeting summaries, transcripts, and video clips of key moments
![Woman using computer with light reflecting on her face](https://cdn.mos.cms.futurecdn.net/VZJ65T8EbnQxzt6Z7Q76oP-320-80.jpg)
Gaps still to be bridged for female students despite 10% uptake in GCSE computing
By Ross Kelly published
News Girls remain outnumbered in GCSE and A-level studies, which is having a knock-on effect for the wider economy
![Email symbols imposed on a digital themed background](https://cdn.mos.cms.futurecdn.net/nBjdvCuKQbc8qQzRGWiVge-320-80.jpg)
FBI alerts Barracuda customers after ineffective patch
By Ross Kelly published
News Despite issuing a patch in May, Barracuda ESG appliance users are still at high risk
![Ransomware mockup of a red neon motherboard with a floating triangular warning sign denoting danger](https://cdn.mos.cms.futurecdn.net/5nJ9k7XPLAvnziBiBAgcET-320-80.jpg)
‘Worst case scenario’ ransomware attack cripples Danish cloud provider
By Ross Kelly published
News Hundreds of customers in the Nordics have been impacted by the breach