IT Pro is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more

Britons suffer slower than advertised broadband speeds

Findings from consumer rights group Which? suggest Britons are being short-changed when it comes to internet speeds.

Broadband speed

British internet services regularly deliver slower speeds than advertised, according to consumer rights group Which?

The organisation surveyed 2,000 UK residents and found that 45 per cent had suffered slow speeds, and 60 per cent faced them frequently.

"The internet is an essential part of modern life, yet millions of us are getting frustratingly slow speeds and having to wait days to get reconnected when things go wrong," said Richard Lloyd, executive director of Which?.

"It's less superfast broadband, more super slow service from companies who are expecting people to pay for speeds they may never get."

Speed test website Ookla offered a different view, rating the UK's broadband performance positively. Its in-house consumer survey found British ISPs deliver speeds at 87.6 per cent of what they promise. This ranks ahead of the EU average (85.1 per cent).

Internet speeds are complicated by multiple factors outside of broadband connection. Web browsing depends on local and online traffic, server performance, the browser used, computer hardware, weather, malware, and router type and placement.

Which? went on to criticise ISPs for offering poor customer support. Its survey found that a quarter of people who lost their internet had to wait two days for the problem to be resolved. Ten per cent had to wait a week or longer.

The group keeps a guide on its website for users to ask broadband providers to give them access to faster services or complain about poor service.

UK ISPs have got in to trouble in the past for making misleading claims about their connections. BT had to stop advertising its BT Infinity fibre broadband service when the Advertising Standards Authority ruled it was not eight times faster than the average overall speed.

Research from USwitch last year revealed no city in Britain had an average broadband speed that qualified as superfast. Even in major cities like London, existing connections consistently offered performance below what was advertised.

UK citizens want better internet. Findings from IET revealed that Britons would rather invest in faster broadband than airports or high-speed rails.

Prime Minister David Cameron has acknowledged the importance of faster connections, saying they would "provide a great boost for the economy and change the way many households, consumers and businesses use the internet."

Featured Resources

The state of Salesforce: Future of business

Three articles that look forward into the changing state of Salesforce and the future of business

Free Download

The mighty struggle to migrate SAP to the cloud may be over

A simplified and unified approach to delivering Enterprise Transformation in the cloud

Free Download

The business value of the transformative mainframe

Modernising on the mainframe

Free Download

The Total Economic Impact™ Of IBM FlashSystem

Cost savings and business benefits enabled by FlashSystem

Free Download

Most Popular

How to boot Windows 11 in Safe Mode
Microsoft Windows

How to boot Windows 11 in Safe Mode

29 Jul 2022
Cyber attack on software supplier causes "major outage" across the NHS
cyber attacks

Cyber attack on software supplier causes "major outage" across the NHS

8 Aug 2022
Should you take your password manager off the internet?
Sponsored

Should you take your password manager off the internet?

28 Jul 2022