Equifax and FICO launch Data Decision Cloud

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Equifax and FICO have teamed up to offer the Data Decisions Cloud to businesses, a risk management and marketing suite focused on offering improved customer experiences for financial organisations.

The service brings together Equifax Ignite data and analytics platform with FICO Cloud applications and the FICO Decision Management Suite (DMS) to help businesses analyse different data points, uncover new insights and build predictive models to lead the development of new customer services.

It will streamline the way customers interact with financial institutions and reduce operating costs by introducing better transparency into organisations.

"We are energized about this broad partnership between Equifax and FICO. Two industry leaders are joining forces to help financial institutions better meet the needs of consumers and improve business agility," said Mark W. Begor, CEO of Equifax.

"Our partnership will seamlessly integrate Equifax's differentiated data assets and Ignite platform with FICO's market-leading cloud based decisioning software and applications."

The end-to-end development platform will enable businesses to explore opportunities, test and deploy apps and services within their organisation.

It will lead the way to three other joint developments, including a connected platform to create new predictive data technologies, A compliance-as-a-service product to support anti-money laundering schemes and a pre-screen marketing automation platform to develop FCRA-compliant campaigns.

"Our common mission is to empower financial institutions to leverage data-driven decisioning in all their customer interactions," said William J. Lansing, CEO of FICO.

"With this strategic partnership, FICO and Equifax will help organizations operationalize the best data with unparalleled predictive analytics and applied AI, and do so in a streamlined and cost-effective way."

Clare Hopping
Freelance writer

Clare is the founder of Blue Cactus Digital, a digital marketing company that helps ethical and sustainability-focused businesses grow their customer base.

Prior to becoming a marketer, Clare was a journalist, working at a range of mobile device-focused outlets including Know Your Mobile before moving into freelance life.

As a freelance writer, she drew on her expertise in mobility to write features and guides for ITPro, as well as regularly writing news stories on a wide range of topics.