Financial services organisations are facing a crucial moment. Niche financial categories, like peer-to-peer payments, have been completely disrupted by nimble SaaS entrants. FinTech startups are capturing the attention - and bank accounts - of a younger, more discerning audience.
As millennials and Gen Z become the next primary financial consumers, current industry leaders must quickly adopt a new marketplace strategy. The competition is gaining momentum through highly personalised digital experiences, all thanks to behavioural analytics.
Download this e-book to learn more about:
- Industry challenges and trends caused by digital transformation and consumer preferences
- The importance of first-party data, behavioural analytics, and a product-led approach
- How behavioural data drives personalisation across the entire customer lifecycle
- Tactics and strategies being used by the most successful disruptors in the segment
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